A STRATEGIC APPROACH TO
ACHIEVE A CHALLENGING GOAL
We needed to find out what users wanted from an online interface of a hypermarket, what would address their potential objections and how the client envisioned success for this project. To answer these questions, we firstly focused on research and analysis. We studied their materials, conducted our study, had multiple brainstorming sessions and kept a constant line of communication with their project management, marketing and business development teams.
After we had all the facts, we started working on the creative approach and used the insights to create and implement designs that would maintain Carrefour’s brand consistency while attracting users to the platform. We make it our duty to keep in touch with the client at all times and provide updates on the project to ensure that we meet the expectations. Last, but not least, we did constant quality checks and treated each phase of the project as a goal in itself.
Our approach helped us achieve something that seems almost impossible at first sight: a platform that is both sophisticated and user-friendly. The designs are simple, yet powerful, the online platform is extremely complex, but its interface is amazingly simple for users and, moreover, we managed to implement a feedback system that exponentially grew Carrefour’s consumer database. Users even had the options to register for alerts on certain products if Carrefour was out of stock at some point.
Our client benefited from fantastic online engagement across the CGG region; the sales went up, and more and more people chose this comfortable, safe and friendly method of buying online. Carrefour was very satisfied with our work and we still maintain that fruitful business relation that translates into great projects and ideas.