Sipchem is a challenging global client, publically listed and headquartered in Saudi Arabia.

Traffic became their key communication service provider offering a range of digital marketing solutions to distinct segments in different languages. Our strategies have impacted their business decisions at all levels and we are now considered a valued Consultant often presenting to the Board and going so far as to advise on the effects of brand equity.

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Sipchem website

Sipchem PLC is a petrochemical company with 3,000+ staff globally generating over SR3 billion in revenue annually. Sipchem’s HQ is based in the Kingdom of Saudi Arabia, with hubs in Singapore and Switzerland and JV business partners spread further across seven countries.

Sipchem appointed Traffic and sister agency ATOM, as their lead agency globally. The scope of work was diverse, complex and required the agency to develop a strategically relevant global multi-media campaign. The brief was divided into four phases of delivery and known as Project S.I.G.N.

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Sipchem website

Brand Development

Traffic led a 6 month Brand Audit process that initially involved working with Capital MSL in the development of research to define a clear communications strategy. Once complete, a robust rebranding solution was delivered using our own IP, which has provided Sipchem and their partners with a strong internal and external communications platform.

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Global multi-media creative development

Using the approved Brand stack, we then conceived a creative strategy which ran across all media in all Sipchem markets. Key criteria were speed, the ability to easily execute in numerous languages/cultures, internally and externally and to a range of very different audiences.

The insight which provided the final creative strategy was that petrochemicals impact almost every product we use today. In fact without it, we would not live as long or as comfortably. The solution has humanized the industry and given Sipchem the USP of relevance and emotion in an industrial, rational business sector.

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Digital Delivery

Our scope of work comprised of: New website, Branding portal, Advertising banners, Social Media management, Content Production, Corporate Video, SEO/ PPC.

This SOW involved working with many stakeholders in the development of new content both internally (Marketing, Sales, HR, Affiliates, Manufacturing and so on) and externally (IR and PR agencies, Booze, HSBC, Thomson Reuters, Nasdaq).

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(Re)Brand launch

In the 4th and final phase of the “S.I.G.N” project we finalised and deployed all of the work including a Culture Change program working across all departments, in all offices, to ensure that the new Brand philosophy was properly integrated into the everyday workplace.

Part of this process was the building/launching of a brand asset portal which enabled all Sipchem offices, affiliates/partners and the media to download correctly branded materials locally and internationally.

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A corporate video produced in Arabic for Saudi Petrochemicals giant Sipchem. The video was shot on location over the period of 7 days. The video features many actors, shots of interior and exterior, macro, time delay and drones. The Traffic creative team put together the storyboard, shot the video on location and worked tirelessly in the editing suite.


Targeted Keywords
At Start Now
At Start Now
Petrochemical companies in Saudi Arabia 34 1 21 1
international vinyl acetate company Not in 100 2 Not in 100 1
Saudi chemical company 43 2 19 1
vinyl acetate monomer supplier Not in 100 3 16 2
ethylene vinyl acetate producers Not in 100 1 Not in 100 1
vinyl acetate monomer production Not in 100 4 31 3


DEC, 2014 - AUG, 2015.

Audience Overview


Sipchem has worked with Traffic since 2012 and exclusively within SIGN (Sipchem, Image and Global, Name) initiative. The SIGN initiative is geared to enhance Sipchem brand awareness globally. The SIGN initiative has been a major success and elements can be linked to recent achievements which included. Sipchem achieved its highest share price in company history in 2014.

I have worked directly with Traffic since 2012. In my personal judgement, find Traffic to be one of the best creative agencies in this region and globally. As endorsement to this, the positive feedback received from customers and communities globally, regarding activities in which Traffic has been involved for SIPCHEM has been extremely supportive.

Furthermore, the consultation/support SIPCHEM currently receives from Traffic is appreciated, valued and trusted internally among our staff. Their employees are skilled and motivated to assist and make a difference.
In closing, Traffic would be an asset to any organization whom is ready to move to the next level

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James A. Brimm
Head of Portfolio Optimization.






Call: +971 (0)4 454 2230

© 2016 TRAFFIC GROUP LTD. UAE - Saudi Arabia - Pakistan

Traffic – a post digital agency!

Traffic is an integrated post digital agency, offering front-line expertise and quantitative returns for clients in building brand reputation, increasing online visibility and audience engagement.

Based in Dubai, UAE with offices in Saudi Arabia and Pakistan, Traffic is a team of over 90+ digital innovators, line crossers, rain makers who display and implement an impressive range of skills in website design and development, digital marketing and enterprise solutions.

Trusted by leading brands as the ‘go to’ company for high-end web designs, development and strategic digital marketing campaigns, we take pride in delivering the highest standards of digital solutions in the MENA region.

Traffic’s Mantra - Born Digital, Staying Digital

This unique mantra stirs passion to initiate, innovate and implement new digital strategies. We creatively signpost customer’s journey to transform engagement into conversion. Whether our clients are looking to drive converting traffic, develop viral social contact, or are simply interested in getting in touch with the wider audience, we help them reach new levels of success.

To help our clients stay digital, we not only explore their profile and customer journey, but also analyse their competitors and marketplace to position them at the top. All in all, our staying digital approach enables us to embrace latest design trends, development and digital campaigns. Starting from the crucial concept of listening to and understanding clients' vision and aims, we offer delightful services and create memorable experiences with the help of mindful research, critical analysis and detailed information architecture.


Knowing that a positive first impression is essential to relationships, we offer that comfort zone to our clients where they build trust and integrity, and find enough room to reflect and reinforce their first impression.

Keeping clients first gives us a sense of fulfillment and energy to drive results. Our simple 'take on' and 'can do' strategy brings clients closer to us and helps in creating a bond. With our high quality services, customer support and client handling, we not only deliver, we keep our clients informed about the choices we have and decisions we take while designing, developing and deploying any digital activity.


Traffic is home to innovators and digital geeks. With a hand-picked team of professionals, Traffic instills ethical company culture to initiate, engineer, innovate and work out digital solutions that are deemed impossible. Traffic’s vibrant yet personalised work space let’s people work individually and in groups, while having a perfect environment to learn, unlearn and relearn new ideas.

Traffic’s select team plays an important role in building lasting relationships with end users and, thus, in supporting the brand’s promise. Our team of creative directors, copywriters, digital experts and website developers in UAE creates a perfect combination to take on challenging projects falling into areas like web designs, content management systems, e-marketing solutions, web apps, android and iPhone apps, bespoke software development, hosting, search engine optimisation, social media marketing, pay per click marketing, affiliate marketing, video advertisements, digital marketing consultancy and branding solutions to help clients stay on the winning side.


Traffic boasts a huge fan base of over 200 high performing clientele including Unilever, Emaar, PwC, TDIC, Etihad, Sharjah Tourism, The Dubai Mall, Sipchem and so on. Traffic takes great pride in experiencing high incoming traffic from across the globe. Our reputed clients advocate and embrace Traffic as one of the most rewarding digital agency in the United Arab Emirates.

If you are looking forward to give a digital boost to your business, we’d love to start a conversation about how that can happen. Call us on +971 (0)4 454 2230 to see how we can help you get more from your business website and digital marketing campaigns.


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