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ENHANCE THE PROJECTS’ VISIBILITY & ATTRACT INVESTORS

A HIGH PROFILE, RESPONSIVE
WEBSITE IN ENGLISH & ARABIC

TDIC is the master developer of major tourism cultural and residential destinations in Abu Dhabi, and its mission is to assess the management and development of the Abu Dhabi Tourism and Culture Authority. Since 2006, they have been actively involved in many of the Emirate's most prestigious and high profile projects with the purpose of driving the investment, growth and development of the Emirate's tourism sector.

The client wanted a website that would enhance their visibility and attract users. When we assessed the situation, we discovered we had some tough challenges ahead. First of all, there was the matter of time, because the client wanted everything ready in 2 months. To create a responsive website with excellent navigability, structure, accessibility and usability in such a short amount of time is almost an impossible task. Almost.

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TDIC website

They also wanted to use the SharePoint 2013 platform for developing the site, but user experience and friendliness don’t characterize SharePoint 2013. Also, when they came to us, their search engine visibility was very low, and that was a challenge as well. But we loved the project and their work, and we were glad to be able to help them enhance their reach.

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ENTERPRISE
SOLUTIONS FOR ONE
OF THE BIGGEST
DEVELOPERS IN THE
WORLD

WE WENT THE EXTRA MILE

Firstly, we discussed with the TDIC marketing team to understand their needs and goals. Our discussion was fruitful, and we discovered that they had a lot of complex projects that required our attention. So we decided to go the extra mile and organize workshops with TDIC marketing team on each project, as well as visit the physical location to get a better insight. This also helped us get the photos on the website for each of their projects.

To meet their deadline, we firstly created the static version of the website and then managed the content. This approach helped us break our strategy into tactics and understand each step we had to do. Since this type of website has a lot of content, our designers chose the two-way navigation approach to minimize the number of clicks needed to get to the required content. The UI team was involved in the project as well and made sure that the site looks and feels amazing on any device. We had the development and UI teams working in parallel to minimize time and maximize efficiency.

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TDIC website

FANTASTIC USER EXPERIENCE,
IMPROVED VISIBILITY & LEADS

In a very short time, the site’s visibility and rank in search engines increased dramatically, while the bounce rate went down, exactly as the client wanted. There were also more visitors on TDIC’s website since they could basically access it on any device and, as a result, all the projects achieved more visibility.  Thanks to the Arabic version, Arabic readers were able to gain insight on TDIC’s projects and investors followed up. The mailing list experienced a significant increase, and more and more people started subscribing to the website.

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TDIC website

TDIC website

SERVICES USED IN THIS PROJECT

  • UI/UX DEVELOPMENT
  • PLATFORM INTEGRATION
  • BRAND DEVELOPMENT
  • CREATIVE DESIGN
  • ENGAGEMENT & STRATEGY
  • PROJECT MANAGEMENT

LET'S WORK TOGETHER!

CONTACT US

Call: +971 (0)4 454 2230

© 2016 TRAFFIC GROUP LTD. UAE - Saudi Arabia - Pakistan

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