Features of an eCommerce Cart
Shopping carts are a complete eCommerce storefront solution for your business website. Shopping carts allow people to accumulate a list of products for purchase, when they decide to checkout, the shopping cart software calculates the total of the order including charges such as shipping and handling as well as taxes in some cases.Features of a standard shopping cart include but are not limited to the following:
- Search Engine Friendliness
A well-built shopping cart collaborates with search engines easily and effectively to bring more and more relevant traffic to specific products and services.
- Customizable E-store
With the ease of a few clicks, customisation features of a shopping cart allow you to enter products, set shipping, taxes and pricing etc.
- Template Creation
Shopping carts feature click-easy template creation and any website design can be incorporated with the shopping cart software to give the whole site a harmonious look.
A successful shopping cart allows you to program your ecommerce website the way you want and doesn't restrict the site's design, layout and functionality.
- Integrated Store Search
One of the most important features, integrated store search allows your customers to search specific items available in your e-store.
- Thumbnails and Large Image Views
With thumbnails, your customers get a cursory idea of the items offered on your site. The benefit of thumbnails is that they take little time toad and many thumbnails can be placed together for instant browsing. User can click on a thumbnail for its larger version that opens in a separate page.
- Easy Data Import
With this feature, the merchant can upload all products simultaneously instead of adding them one by one. The feature saves the merchant a great deal of time and trouble.
- Powerful Editing
High-end shopping carts allow the merchant to edit multiple products simultaneously saving them time and trouble and making the updating process fast and easy.
- Unlimited Products
Well built shopping carts don’t restrict the merchant to selling a limited number of products. Instead, they feature ultimate flexibility for product additions and sales.
- Unlimited Categories
Likewise, high-end shopping carts don’t limit your product categories. You can add as many product categories as you want as per your business requirements.
- Catalog Manager
By means of an online product catalog, the catalog manager feature of a shopping cart helps you easily manage your inventory and effectively organize your merchandise.
- Inventory Control
This unique feature helps a merchant to keep a strong check on the availability and stock levels of the inventory. It helps you monitor which items are moving, which are ample in stock, which are out of stock and need replenishment etc.
- Hard Products
All types of tangible products can be made available to the customers via an ecommerce site.
- Soft Products
Soft products include downloadable goods and services. These products can also be made available to the customers on an ecommerce website.
- On-sale, Up-sell, Cross sell
This feature allows the merchant to set prices against each product and revise the price list at any point of time. Merchant can also offer special discounted prices using the feature.
- Gift certificates, E-coupons etc
This feature allows merchants to use coupons and gift certificates on their store to give a boost to the product sales. Merchant can also create his own coupon using this feature.
- Address Book
This feature stores complete information of your customers. This information is stored in a separate place with easy accessibility.
- Shopping History
With this feature of shopping cart, the entire shopping history of a customer is maintained which he can access anytime.
- Order Tracking
Merchant can keep full live track of the customer orders with this feature. It also helps merchant indicate what level of shipping process an order is at.
A shopping card also features automated email confirmation. By this feature, a confirmation email is automatically sent to the customer after the purchase has been made.
- Gateway and Merchant Account Integration
If merchant has a personal account or he’s using a payment gateway such as PayPal or 2Checkout, all can be integrated into a high-end shopping cart.
- Credit Card Processing
A shopping cart either offers its own credit card processing or is flexible enough to incorporate other available processing programs.
- Pay in Any Currency
With this feature, the customers are allowed to pay in any international currency. This feature makes the shopping cart compatible with all international currencies.
- Other Means of Exchange
In addition to the above mentioned methods, the merchant can receive payments through other traditional methods such as checks, phone orders, COD, e-checks etc.
- Secure Socket Layer (SSL)
Secured Sockets Layer is a protocol that transmits your communications over the Internet in an encrypted form. SSL ensures that the information is sent, unchanged, only to the server you intended to send it to. Online shopping sites frequently use SSL technology to safeguard your credit card information.
Cookies are files containing information about visitors to a web site (e.g. user name and preferences). This information is provided by the user during the first visit to a web server. The server records this information in a text file and stores this file on the visitor's hard drive. When the visitor accesses the same web site again the server looks for the cookie and configures it based on the information provided. Some shopping carts require cookies enabled to make a purchase.
- Backup and Restoration Support
The providers of shopping carts maintain backs up of the servers which contain your business details such as website or product information, shopping cart transactions etc.
- Fraud protection
Who doesn’t want to protect against fraud on the Internet. Merchants can request or require that customers enter the CVV2 value printed on the back of most credit cards, which helps to ensure that the customer actually has the card and that the number is valid.