Business to Business (B2B)
Business to business ecommerce involves selling of products and services
between companies on a wholesale rather than retail scale. Unlike the other principal model of eCommerce, i.e. business to consumer, in which the company sells goods and services directly to the end user. Internet-based business-to-business (B2B) e-commerce is conducted through industry-sponsored marketplaces and through private exchanges set up by large companies for their suppliers and customers. In the B2B model, commerce is achieved through negotiated contracts which allow the seller to anticipate and plan for how much the buyer will purchase, which differs significantly from the B2C model in which the merchants sell on a first-come-first-get basis.
Business to Consumer (B2C)
The business to consumer model of eCommerce involves the selling of products and services by a company to individual consumers. In this model business sell their goods and services directly to the consumers using electronic channels. B2C involves electronic retailing or e-tailing which enables the manufacturer to conduct online retail sales and sell directly to a consumer eliminating the need of an intermediary. The greatest advantage of the B2C model of eCommerce is that there's a need neither for retailers, nor for a physical store in which to keep the inventory and distribute the products from. A B2C company's website through which it sells its goods and services is called an electronic - or web - storefront. Web storefronts enable the consumers to browse through the available products and services. Amazon.com is an excellent example of a B2C company.
Micropayments make it possible for businesses to transfer very small amounts of money, which the usual payment system cannot handle easily. Simply put, micropayments are a payment system that can efficiently handle payments that are too small to be affordably processed by credit card or other types of electronically processed transaction mechanisms. In this type of payment system, several micropayments are accumulated to be regarded as one regular payment. Some examples of the situations where micropayment system is in frequent use in America include public transportation, college students' dining rooms and road tolls etc.
In eCommerce, micropayments signify online transactions
of low value ranging from several pennies to approximately $10.00. The most common uses of micropayments on the Internet include paying for downloads of music, newspaper articles, electronic books or small software etc. Payment of any low-priced item on the Web is done through the micropayments system.
Online to Offline Marketplaces
Online to offline marketplaces enables businesses to inform, educate and familiarise the users with the products and services that are available offline. The user can browse the desired goods or services on a business website but the final purchase is made offline via traditional transaction methods. Dubizzle.com is a prime example of online to offline marketplace which, among many other features, enables users to browse through its constantly-updated classifieds. The site gives users complete details about products included in the classifieds but the user makes the final bargain offline without any sort of online transaction taking place.
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