Copy Writing Questionnaire

Your Contact Info

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Writing Project

Q1. You need?
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Q2. What type of copywriting is needed?
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Q3. What style of narration is needed?
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Q4. What type of tonality is required?
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Q5. What is the goal of this copywriting?
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About the Copy

Q6. If intended for a website, how many pages do we need to write? Please specify the exact page(s) that are needed (Home Page, Services, About Us, Contact, etc.)
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Q7. Do you need SEO copywriting? If so, please let us know the keyword(s) & phrases that require optimisation. If you have already undertaken SEO / online marketing activities please list keywords & phrases already in use.
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Q8. What is the inspiration / vision / motivation behind the business or copywriting project?
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Q9. Describe the image and qualities you want to convey. What should the tone of the copy be?
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Q10. What is the desired length of copy (approximate word count) per page?
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About Your Company

Q11. How do your products / services enhance the lives, or solve the problems, of your target consumers?
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Q12. What makes you stand out within your industry? What is your unique selling point?
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Q13. Can you give us five descriptive words that define the values you would like us to convey about your company?
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About Your Audience

Q14. Please give us as much relevant information as you can about your target audience. Describe the typical consumer you are addressing and please include – where possible – details such as age, gender, income, habits and lifestyle.
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About the Competition

Q15. Who are your three biggest competitors? What advantages do you have over these competitors?
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About the Job

Q16. What is your deadline – i.e. the date by which you need to receive the finished copy?
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Q17. Can we see your existing marketing materials, including website(s), past press releases, brochures, article reprints, pictures etc. What do you like or dislike about these materials? How would you like us to do things differently?
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Q18. Please provide any other information about your business that you may feel would be helpful.
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Q19. Please give details of the person at your company who shall oversee the project and be our principal point of contact.
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Q20. How did you hear about us

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Lead Source

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