Advantages of e-Marketing
Following are some of the advantages of e-Marketing:
- Extremely low risk
- Reduction in costs through automation and use of electronic media
- Faster response to both marketers and the end user
- Increased ability to measure and collect data
- Opens the possibility to a market of one through personalisation
- Increased interactivity
- Increased exposure of products and services
- Boundless universal accessibility
Disadvantages of e-Marketing
Following are some disadvantages of e-Marketing:
- Dependability on technology
- Security, privacy issues
- Maintenance costs due to a constantly evolving environment
- Higher transparency of pricing and increased price competition
- Worldwide competition through globalisation
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Traffic Online Media Solutions
P.O. Box 333415, Dubai, UAE.
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