
How We Use Social Media for Brand Promotion
At Traffic OMS, we maximise the potential of social media marketing and get the most out of all available online resources. As part of a social media campaign some of the key elements we include are:
- Publishing
We carry out extensive online publishing to promote your brand. We enable your audience to save your business links through social bookmarking. We publish articles, news, RSS feeds and spread your business links throughout the web, channelling your message towards to your target audience. We are constantly creating and updating a multitude of blogs and forums through which we promote our clients' brands.
- Sharing
Our expertise includes business promotion via creating and sharing of videos, pictures, audios etc on top-ranking sharing sites like YouTube, Flickr etc. We know how to use this promotional data strategically and attract the right audiences to your products and services. Sharing the creative stuff we produce especially for your business helps us increase your client base multifold.
- Discussion
We make the most of instant communication tools like Yahoo and Live messengers, Skype etc to imprint your word on the consciousness of targeted groups. It's a whole new way of engaging your audiences and informing them about your products and services. The use of discussion tools is one of the most effective ways of niche marketing. Traffic's discussion campaigns are designed both to promote your business direct to the target audience, and drive product and services sales beyond the reach of traditional offline media.
- Social Networking
The effectiveness of social networks for your brand promotion needs no elaboration. We create your business accounts on leading social networking sites like Facebook, Orkut, Hi5, Myspace, LinkedIn etc and promote your brand from these powerful social platforms. Our strategic social networking campaign helps us win more and more new followers ranging from businesses, clients and niche groups.
- Microblogging
We strengthen our social media optimisation campaign by making the most of top micro blogging sites like Tweeter, Tweetpeek, Twitxr etc. Using microblogging enables users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by everyone or by a restricted group which can be chosen by the user. Here too, we create your business accounts, spread your word, get followers and help increase your client base. Doing this helps us get more and more people to know more about your business.
- Live Streaming
Live streaming sites such as Friendfeed, Socializr, Socialthing etc enable users to discover and discuss the interesting stuff their friends find on the web. Live Streaming allows users to see everything that's going on with their friends in all the sites they use, easily figure out where they're missing connections with their friends, interact with multiple sites at once, and much more. Traffic helps businesses benefit from live streaming by creating a private group of company or colleagues to collaborate on a project, coordinate an upcoming event, or give status updates and much more.
- Livecasting
Livecasting is similar to podcasting, except that you can broadcast your show live. Livecasting can include both audios and full videos. Listeners of the live show can chat with each other and the host. The show can then be embedded on a blog to create an archive. In short, livecasting is the next big thing in social media optimisation. At Traffic, we choose the right implementation of livecasting to send your business skyrocketing towards planet Success. Some major livecasting sites include Livecastr, Justin.tv, Ustream to mention just a few.
- Virtual Worlds
Virtual words are a whole new dimension to online gaming. Existing on the World Wide Web, these virtual worlds are quite similar to the real world: you strive to get a home, go shopping, meet friends, socialise, make a living, and above all, pay real money for all the virtual purchases you make. Imagine a Traffic-operated avatar for your business who lives in the virtual wonderland and spreads the word about your business there! Some top Virtual worlds include Second Life, imvu, Habbo Hotel etc.
- Social Gaming
Social gaming like Zynga, Kongregate, SGN etc helps us penetrate your target markets and increase your client base. By mixing with more and more people in this fun way, we not only identify your potential client, but also work towards the expansion of your target market by educating and informing more and more people of your products and services. Getting engaged in the game under the name of your business is a powerful way to familiarise your audience with your products and services.
- MMO
MMO is the newest and the hottest trend in social media optimisation. An MMO or Massively Multiplayer Online Game (also called MMOG) is a videogame that is capable of supporting hundreds or thousands of players simultaneously. MMOGs can enable players to cooperate and compete with each other on a large scale, and sometimes to interact meaningfully with people around the world. Traffic knows the right way to optimise MMOs for your brand promotion. Some top MMOs include Neopets, Conan, Kartrider, Warcraft etc.
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