Pay Per Click (PPC) Advertising

"No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads," is how Google AdWords page opens.

Pay Per Click advertising is a form of marketing where advertisers can pay to display their ads on popular search engines. All leading search engines today have their own pay per click services to help you promote your business faster than if you rely solely on organic rankings (using SEO). If time is a factor and you need fast results then PPC might be the best solution for you. Some top pay per click services include Google's AdWords, Yahoo's Search Marketing, and Microsoft's adCenter.

All these pay per click advertising services run along the same simple concept. As an advertiser, you create an ad using your business keywords. When a user searches using any of your keywords, your ad appears next to the search results in sponsored links. You pay only when the user clicks on your link.

Here's a brief guide to creating your own pay per click campaign using Google AdWords:

Keyword Identification

PPC is a very competitive marketplace and keyword selection is a critical part of the job. You can get help from Google's free keyword tool to identify the best of your industry keywords and use them in your ads to run a successful PPC campaign.

Landing Page Creation

By landing page we mean the particular business page on which the user lands when he clicks on your ad. Make sure that you link the ad to the specific page that the ad is about. As a common PPC error, companies link their ad to the homepage, which kills the purpose of advertising as the user doesn't find the information for which he clicked on the ad.

Account Creation

Creating an account on Google AdWords is as simple as creating an email account. Once you've created one, you're good to go.

Campaign Creation

As a first time advertiser, you'll use AdWords' Starter Edition which will walk you through your first PPC campaign. Afterwards, you can switch to the Standard Edition anytime you want.

Your Ads Appear

As soon as your PPC campaign is launched, your ads will start appearing in search results every time a search query matching your keywords is made.

Lead Generation

As your ads will appear only on the relevant search queries, the users may click on your ad leading to an ultimate lead generation and conversion. Every time a user clicks on your ad, you pay Google a certain amount.

The veteran Search Engine Marketing experts at Traffic know exactly how to run a successful PPC campaign for your business, which is important because a wrong PPC campaign can quickly eat up your advertising budget. We're an experienced pay per click company providing professional PPC services to businesses of all shape and size. We can run your PPC campaigns on the search engines of your choice without letting a single cent of your adspend go to waste. You can count on Traffic Online Media Services as an industry-leading pay per click company to get your business promoted instantly.

PPC or SEO?
The main advantage of PPC is that you can achieve fast results; you will appear on the top pages of Google and any other search engines you advertise on within a short timeframe. If your current ranking is very low and you need to boost awareness and web traffic towards your site fast then PPC could work well for you. There are however two main disadvantages of PPC; firstly it is much more expensive than SEO and secondly its results can be short-lived once you stop paying for your ads.

Traffic Online can help you with PPC and it is often the perfect way to kick off a more long-term campaign, one that uses a combination of both PPC and SEO to achieve web traffic and high rankings that are longer lasting. The advantage of SEO is that it is organic, that is to say its results are achieved by casting the net far and wide in all the relevant places in order to create genuine, prolonged interest. It is also financially a far more economical investment. The disadvantage of SEO is that it takes a while longer before its results are visible, i.e. translated into web traffic and higher rankings on search engines. Make no mistake, the results do come, it just takes more time for the process to take effect. However, when the hits start rolling in they are longer lasting than those of PPC, and in many ways more credible.

At Traffic we make websites to be as engaging and as beautiful as they possibly can be. Our main aim is to ensure your brand, products and services appear online in high quality. If you would like to understand what we can do for you please feel free to contact us using the details below...