What is Social Media Management?
Word-of-mouth marketing has been known as the world’s best marketing secret. It’s viral, highly influential, lends credibility and has proven to make or break a company’s reputation especially when it comes to consumer products. It used to be focused group meet-ups and catching up with each other at the supermarket to share the latest deals and best-priced products, but with the advent of technology, everyone from any part of the world congregate online through the various platforms in the social media space at any time of day to share ideas, promote, debate and discuss.
The growing trend of convergence of communities online has opened an opportunity for companies to create awareness of their brands through social media marketing and many have taken a strategic leap to ensure that their presence is optimized in the social media realm through social media optimization.
Social Media Management is the process of ensuring that companies’ online presence or sales channels are social media compatible for content to be easily disseminated onto the different social media platforms, tools and services to create your company’s brand awareness and publicity, stimulate a buzz amongst the online communities, boosts traffic to your website, micro-site and landing pages website with the eventual goal of greater business value and revenue. Social Media Channel absence would result in an incomplete hence ineffective Social Media Marketing plan.
Below is a holistic picture of Social Media Marketing and the endless possibilities it offers for promotion of a business through the Internet
Note: We would not use all of the above below when promoting your business. We use Social marketing services that fall within the relevancy and context of your business.
A few interesting facts about Social Media Marketing and how it works wonders for promoting your online business.
- Global Outreach
Both industrial and social media enable you to get your message out into the world. The question is which one does it in a more effective, faster, and less expensive way?
Choosing traditional media for disseminating your message to the world can cost you a fortune. Ads in industrial media in a visible space and at an opportune time are very hard to come by and are extremely expensive. Conversely using Social Media for the promulgation of your message is click-easy, instant, and almost free. Once published on a widely-used social network, your message is visible to the entire online community, unfettered by logistical and financial constraints.
- Interesting Forms
What's completely impossible on traditional media is no big deal on the social media. In mass media, motion ads are restricted to TV as audio ads are to radio, while print cannot display the message in any other form than plain text and images.
In Social Media, your message can take many interesting forms and can be used on a variety of platforms. A promotional video for instance is not restricted to YouTube and other video sharing sites, but also can be added to a blog, a website, or your Facebook account in just a couple of clicks. Social media also allow you to try out innovative methods for making your message more appealing and effective. Share videos, pictures, and music, write blogs, discuss in forums, or participate in social networking sites. More variety and exposure means more effective and wider diffusion of your message.
- 100% Targeted
Traditional media diffuse the message on a mass scale so the chances of reaching the wrong audience are very high. On the other hand, a message sent via social media is 100% targeted and hits the right audience at the right time. Take a TV or print ad for instance, the message it sends is received by every man and his dog even though a large part of the audience doesn't relate to it. In contrast, the messages in social media are dispersed only in relevant circles containing the potential target audience. In the mass media repeated carpet-bombing of a message can make it lose its effect on its target followers, while irritating those who have no interest in that product or service. Not true of SMM, where most of the time people see only what they want to see.
- Very, Very Instant
Production of communications by traditional media can also be a lengthy process and the advert may require days, weeks and even months to take its final form and be published or broadcast. But messages through social media are produced quickly and spread instantaneously, virtually without delay. Just a few clicks and your message is right there in front of your target audience, assuring an equally fast and overwhelming response.
- Videos. Pictures. Audio. Words. And More...
Social Media are increasingly becoming a favourite marketing option for the world´s businesses. Today, in the midst of a financial downturn where every single marketing dollar is precious, businesses are discovering the untapped potential of marketing via web, especially social media. The world wide web is teeming with social media such as communication, collaboration, multimedia and entertainment platforms offering the greatest advertising opportunity of our time.