About Google Analytics

The unique integration of AdWords and AdSense helps you identify the most profitable industry keywords and the most revenue-generating website content.

With its comprehensive campaign tracking capabilities, Google Analytics makes it click-easy for you to track email campaigns, banner ads, offline ads and much more.

The power of Google Analytics enables you to trace all transactions happening via your site against certain keywords and campaigns. You can also trace visitor loyalty and determine your most profitable revenue sources besides getting accurate and real-time latency metrics.

This feature helps you understand the intention of your site's visitor and helps you identify what your visitors are actually looking for. The feature also helps you accelerate conversion time of your website.

With this feature you can find out whether your site usage metrics are performing better or worse than those of your specific industry. The feature also helps you set your own organizational goals and compare your key metrics with aggregate performance metrics.

With this powerful feature, you can easily track the use of your Ajax, Flash, social networking and Web 2.0 applications present on your website.

The analysis data that Google Analytics produce for your website is segmented for better understanding and performance improvement. Some pre-defined custom segments include 'paid traffic' and 'visits with conversions'. The feature also allows you to create new segments via the flexible and user-friendly segment builder.

This feature allows you to create, modify and save your custom reports with the information you select organized as per your preference. By using the extremely simple drag and drop interface, you can choose metrics that you want to include in your custom report.

Google Analytics brings the traditional 'digging' to extract desired data to its minimum through its innovative Dashboard feature. You can create your custom dashboard and load it with all the information you want ready to use. The Dashboard information can anytime be emailed to others with a few clicks.

Make your reporting more useful and effective by easily comparing time periods and selecting date ranges without losing sight of long term trends.

This powerful feature combines all your multiple analytics findings into a single graph enabling you to conduct the website's analysis faster.

Using this feature, you can easily share report findings by exporting the data into Excel, CSV and tab delimited files.

Send your personalized analytics reports via email in a personalized way using this feature. Rest assured that the emails contain only the desired data and can even be scheduled as per your convenience.

With this feature you have the power to control the sharing of sensitive data. You can also choose only certain reports to be available to your account users.

The feature adds further sophistication to the multidimensional Google Analytics report. With this feature you can choose metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time.

With this innovative feature of Google Analytics, you can easily identify your most profitable geographic markets. You can use this information to put your business on the right track.

Funnels allow you to visualize your site's conversion trends in a funnel shape. The feature can help you identify which web pages cause lost opportunities and which pages the future customers could visit.

Thanks to the thumbnail graphics called spark lines, you can summarize the findings of your Google Analytics report to save you clicks.