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Key Performance Indicators (KPIs)
Key Performance Indicators (KPI) are quantifiable measurements that reflect the vital success factors of an organization. Also known as Key Success Indicators (KSI), KPIs help an organization define and measure progress toward organizational goals. These indicators may largely vary depending on the type of an organization. For instance, businesses may set monthly annual sales volume as their KPI, while a college may set the number of graduating students as its KPI.
The web analytics reporting is also based on several KPIs that help online businesses measure their performance on a regular basis. The KPIs on which Traffic’s web analytics reporting is based are completely quantifiable and help websites measure their performance in a highly scalable way. Some of these indicators include:
- Conversion Rates
A conversion rate is the measure of your site's effectiveness in persuading your visitors to take a desired action. Different websites have different conversion criteria depending on what action they ultimately want the user to take. For instance, in the ecommerce sites, conversion can mean sale or purchase, while for other sites the conversion could mean anything ranging from download, register, call, to any other action that’s the ultimate objective of the site.
- Cost per Conversion/ROI/ROAS
Cost per conversion analysis helps you determine the cost of acquiring a customer by which you can measure the success level of your marketing initiatives. It is one of the most important KPIs in analytics reporting because it gives you complete details about your return on investment and return on ad spend such as AdWords and other e-marketing campaigns.
- Visitor Numbers & ‘Stickiness’
This KPI gives you the exact number of users visiting your site with comprehensive demographic details such as their location, mindset, demand, and frequency of visits. Our analytics report also tells you how sticky your visitors are, meaning how long a visitor stayed on your site or certain pages of your site, how many pages he visited, and even the pages he landed on and exited from.
- Visitor Type/Quality
For a comprehensive analytics service like Traffic, this KPI is of crucial importance. For a website owner the information about his site’s visitors is of crucial importance. The knowledge of visitor type, their likes and dislikes, demand and affordability enables businesses to put their efforts on the right track by catering to the needs of different people in an effective way.
- SEO/SEM Effectiveness
Web analytics report also measures the search engine optimization and marketing effectiveness of your site. Many website owners want to launch SEO/SEM campaigns for their sites but mostly their sites are not ready for the campaigns because of poor build and major design and development flaws. Our analytics service identifies these flaws that make your site unfriendly to the marketing initiatives.
- Internal Search/Exit Rates/Length & Depth of Visits
Analytics service accurately measures the essential metrics of your website such as internal search, exit rates, length and depth of visits on your website. Our analytics report gives complete details about what the user searched on your site if it incorporates the internal search facility. Analytics also tell you the exit or bounce rates meaning that how many visitors landed on the site and suddenly left it. Also the total time spent on your website and its certain pages by a certain user, and the complete log of all visited pages by a certain user are comprehensively reported by analytics.
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