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Search Engine Optimization

Client Case Studies

Al Nabooda Brokers

Summary Information

Client:	Al Nabooda Brokers
Website:	www.naboodainsurance.com
Agency:	Traffic Online JLT
Aim:	Increase site visibility on Google SERPs, and enhance online credibility of Al Nabooda brand.
Time Frame:	Six Months Project
Enablers of Success:	Expertise in local SEO techniques, including research and keyword analysis; campaign flexibility and the ability to build quick and effective back links

Client

Al Nabooda Insurance Brokers is one of the leading insurance companies of UAE. The brokerage offers individual and corporate insurance policies in conjunction with local, multinational and Takaful insurance providers and is recognized by many to be the biggest and best insurance company of Dubai and Sharjah.

The Challenge

Some of the principle SEO challenges faced by Traffic during the Al Nabooda project were:

Short duration of the SEO campaign
Non SEO website design.
Cut-throat competition in the local insurance market.
Poor site rankings.

The Strategy

Our aim, as in all our SEO campaigns, was to enhance the organic search engine traffic, i.e. increase leads, brand recognition and market share of the Al Nabooda website.

Our experts analyzed the existing Al Nabooda site and helped the client manipulate the design, content, and structure of the site to better fit the SEO demands of the market(s). After revitalizing the site, we moved to the link building phase of the SEO campaign, and helped the client secure unassailable position in both regional and international Google rankings for the specified keywords.

The Accomplishments

Today the site is enjoying first page ranking for some of most crucial business keywords/ key phrases on Google. Ranking for some of the most competitive keywords is as under:

The above image highlights traffic growth on Al Nabooda website (From January 1, 2011, to April 20, 2011).

Al Nabooda's business relies heavily on positive performance on search engines results. We have done our job to give Al Nabooda a tremendous lift in attracting clients and generating leads for business. Daniel Jason â€“ Head of Al Nabooda Marketing has this to say about our SEO:

'It was and is terrific working with 'Traffic'. Unlike many others in the same industry, they are outright open and were extremely transparent about what they do and how they do it. Now that was different. More often than not, you find people presenting what they do with a little bit of mystery!! They do not want you to know! Here was a team that took us through the science of SEO, it's terms, how they tweak elements to get desired results etc. I would recommend them any day. Keep up the good work guys.'

Give your website an edge with Traffic Online SEO services in Dubai. Like Al Nabooda's website we'll turn your website into a success story.

Visit this siteAnd see the good work Contact Us todayAnd let's make a start...

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