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Search Engine Optimization

Client Case Studies

Dubai Festival City

Dubai Festival City (DFC)

Summary Information

Client:	Dubai Festival City (DFC)
Website:	www.dubaifestivalcity.com
Agency:	Traffic Online JLT
Aim:	Increase visitor traffic, improve resource efficiency and create synergies for DFC's site
Time Frame:	1 Year
Enablers of Success:	A skilled, hard working and creative team of SEO experts with wide ranging experience of local SEO market.

Client

Dubai Festival City, touted as a "city within a city", is a 1,300 acres premier waterfront community which includes some of the best residential, business and leisure developments of Dubai, UAE. A project of Al-Futtaim Group Real Estate (AFGRE), one of the most progressive real estate development groups of the Middle East, DFC is considered the alpha and omega of Dubai property offering.

The Challenge

Some of the principle challenges confronting Traffic in the DFC project involved:

Large number of diverse keywords
Competitive keywords/key phrases
Competition from local players with well equipped SEO strategies

The Strategy

DFC needed a smart campaign that would create enough impressions on search engines to meet the site's revenue targets. For this we collaborated with the DFC's marketing team to fine tune keyword selection, and to lay down the groundwork for an efficient and effective SEO campaign. Our understanding of the local search patterns and trends helped us to develop and deploy the best SEO strategy for DFC, and thus enabled us to establish a workable search volume/target for the DFC site.

The Accomplishments

Within the first three months of the SEO campaign the DFC started to appear on the first page of Google for the competitive key phrase like "Festival Towers, Dubai Leisure, and Dubai Festival City Cinema" Although new, the site has already established itself on Google SERPs for most of its targeted keywords in UAE. Performance record for some of the most competitive keywords is as under:

Keywords	NOV	DEC	JAN	FEB	MAR	APR	MAY	JUN	JUL	AUG	SEP	OCT
Festival Tower	158	-	-	4	4	6	6	4	5	4	2	1
Dubai entertainment	28	24	22	18	21	10	9	7	3	3	2	2
Residential Dubai	43	28	37	26	22	18	10	5	5	5	5	4
Dubai offices	40	41	21	20	5	6	6	5	5	3	4	4
Dubai shopping	159	-	234	215	234	41	22	22	21	23	9	8
Leasing Dubai	70	67	55	18	13	10	10	8	12	9	6	5

A snapshot of Google Analytics highlighting DFC's performance during the period November 2010-October 2011 is as under:

Turn your site into a success story like Dubai Festival City by opting for Traffic's bespoke SEO solutions in Dubai, UAE.

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