Back to homepage

Choose Your Country: UAE

+971 (0)4 446 2629

Or leave a call back request and we will call you back GMT +4 Open: 9am-6pm, Sun/Thurs. Closed: Fri/Sat

Professional Website Design
Switch your business online with a new professional website, or enhance your online presence through website redesign
Mobile Marketing Development
At Traffic Online, we offer top-notch mobile web design services to help you reach your scattered target audience easily.
Animation & Interactive
Vivify your online business by equipping it with cutting edge animation and interactive media by using Traffic
Web Content Managed System
Make your site clean and clutter free, keep your site's content updated with ultimate ease using one of Traffic's WCMS
Search Engine Optimization
Lead your industry online, rank higher on your business searches and increase targeted traffic to your site
Social Media & eMarketing
Make your business highly targeted, easily measurable, globally accessible, and very profitable with cost-effective eMarketing
eCommerce Implementation
Expand your business into new markets, create a virtual storefront, run your business transactions 24/7
Outsourcing Services
Working closly with you and enabling change that increases your efficiency, accelerates growth and manages risk

Downloads & Updates
Online viewing experience just not what it used to be? Well... could be all you need to do is update your software versions.
Contact Customer Service
If you already have an existing account with us and are having issues with your solutiuon or service please let us know.
Systems Training
Technical training designed for individuals, companies, and public organizations to optimize their online communication skills.
Have Your Say!
Leave your comments on our most recent and relevant topics over at our blog.
Service Consultation
We offer free consultation on what we can do to improve your business online. Click here to find out more.
Product & Service FAQs
Our online FAQs are updated regularly to help keep you informed and provide help when you need it.
Accessibility
Discover more about web accessibility and development of communication channels for physically impaired users.
Technical Faults
We aim to keep our sites free from errors and appreciate your help in bringing mistakes to our attention.

Home

Search Engine Optimization

Client Case Studies

Halcon Real Estate

Summary Information

Client:	Halcon Real Estate LLC
Website:	www.halconrealestate.com
Agency:	Traffic Online JLT
Aim:	Boost business through increased traffic and improved search rankings.
Enablers of Success:	Strategic approach to SEO; research and analysis of local online treads; passion and desire for results.

Client

Halcon Real Estate LLC is a Dubai-based international real estate firm that specializes in residential, commercial and retail properties in Dubai. Their large portfolio of real estate in Dubai offers our discerning clients the opportunity to invest in one of the world's fastest growing real estate markets. Halcon Real Estate provides a complete range of services catering to all real estate needs in Dubai. The company is striving to give its clients the highest quality of service and value for their real estate investments in Dubai.

The Challenge

Halcon Real Estate became Traffic's client on April 1, 2009. Halcon chose Traffic's SEO to boost their real estate business through increased traffic and improved search rankings. The client's position was very weak with regard to online presence, visibility, traffic and lead generation. As all these areas are instrumental for a successful web promotion of a business, more so a real estate business, Traffic had to pay close and equal attention to all the competitive keywords simultaneously.

Halcon's position at the time Traffic Online take over was:

Key Words	Ranking
Dubai properties	Not in top 200
Dubai Real Estate	31
Arabian Ranches	Not in top 200
Dubai Apartments for Rent	Not in top 200
Property in Dubai	198

The Goals

Traffic's goals for the Halcon projects were exactly what their search engine optimization services are aimed at - to draw increased volume of quality traffic to the site so that more lead generations could be made possible, and to bring Halcon on Google's first search results page for all competitive keywords. Seeing the then position of Halcon real estate, the goals seemed hard to achieve within a stipulated timeframe but Traffic's SEO experts managed to do it with success.

The Strategy

Traffic followed its standard strategy to ensure long-term and sustainable results. In its pre-optimization phase, Traffic's SEO specialists checked the Halcon site for SEO compatibility, user friendliness, and other on-page optimization loopholes. In their initial report about the project, Traffic's experts gave their feedback on the site's design and its coherency with the bespoke SEO plan for the client. The report also contained recommendations for some essential design changes and content usage and placement. After making sure that all the recommended changes have been applied, our team started the work on the campaign that they had specially tailored for Halcon based on the nature of business and the latest trends in the industry.

The Accomplishments

Within months of the SEO campaign, results started appear on Halcon's site. Relevant and quality traffic began flowing to the website and leads saw a rapid increase. The site's rankings improved drastically and it crawled up Google's top results on all top industry keywords. Today the site ranks on the top search results on Google for leading real estate keywords in UAE. Below is the latest ranking sheet of the site with drastic improvements:

Key Words	Ranking
Dubai properties	4
Dubai Real Estate	3
Arabian Ranches	3
Dubai Apartments for Rent	4
Property in Dubai	6

The above graph speaks volumes of Traffic's search engine optimization success.

Halcon has expanded the scope of SEO, with special focus on regional operations. The site's optimization is still in progress and Traffic aims at bringing the site into top 5 Google results for all competitive industry keywords besides putting extra efforts to draw more quality traffic to the site.

The client is extremely satisfied with our performance, in fact Mr. Ghassan Ghellal, Business Development Manager at Halcon Real Estate had this to say about our operations:

"Traffic team has been professional, supportive and quick to take action. Furthermore the work I have received has proven to be of great value and has helped improve my brand exposure over the internet. I look forward to continue using your [Traffic Online] services."

Halcon has been with Traffic Online for the past two years, which in itself speaks volumes to our client support services and SEO performance in the cut-throat business environment of SEO Dubai.

Visit this siteAnd see the good work Contact Us todayAnd let's make a start...

Do you like what you see?

At Traffic we make websites to be as engaging and as beautiful as they possibly can be. Our main aim is to ensure your brand, products and services appear online in high quality. If you would like to understand what we can do for you please feel free to contact us using the details below...