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Halcon Real Estate

Client Overview
Halcon Real Estate LLC is a Dubai-based international real estate firm that specializes in residential, commercial and retail properties in Dubai. Their large portfolio of real estate in Dubai offers our discerning clients the opportunity to invest in one of the world's fastest growing real estate markets. Halcon Real Estate provides a complete range of services catering to all real estate needs in Dubai. The company is striving to give their clients the highest quality of service and value for their real estate investments in Dubai.
The Challenge
Halcon Real Estate became Traffic's client on April 1, 2009. Halcon chose Traffic's search engine optimization service to boost their real estate business through increased traffic and improved search rankings. The client's position was very weak with regard to online presence, visibility, traffic and lead generation. As all these areas are instrumental for a successful web promotion of a business, more so a real estate business, Traffic had to pay close and equal attention to them all.
Here are some briefs of Halcon's position at the time Traffic took the project. The daily traffic to the site was hardly 60 visits per day on average resulting in poor lead generations. As for rankings, the site stood nowhere even in Google's top 200 for the keywords provided by the client. The site also had very low rankings for top industry keywords such as Dubai property, Dubai real estate, property in Dubai etc. Below are the detailed rankings of Halcon on April 1, 2009 for top industry keywords.
| Keyword | Ranking in Google |
| Dubai properties | Not in 200 |
| Dubai property for sale | 162 |
| Dubai Property | Not in 200 |
| Freehold Property Dubai | 42 |
| Property in Dubai | 198 |
| Real Estate Dubai | 31 |
| Sell Property in Dubai | 29 |
| Sell Dubai Property | 85 |
| Dubai rental | 61 |
| Rent in Dubai | Not in top 200 |
| Dubai Hotel Apartments | Not in top 200 |
| Dubai furnished apartments | Not in top 200 |
| Buy Dubai Property | Not in top 200 |
| Dubai Apartments for Sale | 150 |
| Dubai Villas for Sale | Not in top 200 |
| Dubai Short Stays | Not in top 200 |
| Real Estate in Dubai | 189 |
| Dubai Real Estate for Sale | 35 |
| Buy Property in Dubai | 86 |
The Goals
The Strategy
The Accomplishments
Within months of launch of SEO campaign for Halcon Real Estate, results began to show. Relevant and quality traffic began flowing to the site and leads saw a rapid increase. The site's rankings improved drastically and it crawled up to Google's top results on all top industry keywords. Today the site ranks on the top search results on Google for leading real estate keywords. Below is the latest ranking sheet of the site with drastic improvements:
| Keyword | Ranking in Google |
| Dubai properties | 9 |
| Dubai property for sale | 7 |
| Dubai Property | 8 |
| Freehold Property Dubai | 7 |
| Property in Dubai | 6 |
| Real Estate Dubai | 8 |
| Sell Property in Dubai | 12 |
| Sell Dubai Property | 8 |
| Dubai rental | 9 |
| Rent in Dubai | 8 |
| Dubai Hotel Apartments | 19 |
| Dubai furnished apartments | 8 |
| Buy Dubai Property | 9 |
| Dubai Apartments for Sale | 8 |
| Dubai Villas for Sale | 21 |
| Dubai Short Stays | 18 |
| Real Estate in Dubai | 13 |
| Dubai Real Estate for Sale | 5 |
| Buy Property in Dubai | 11 |
The traffic to the site that started from a meager 60 visits per day has now jumped up to an impressive 330 visits per day in a matter of only 3 months - and the count is still on. The graphs below speak volumes of Traffic's search engine optimization success.
The details above show the picture of Traffic's optimization work of just over 3 months and the improvement is remarkable for the period. The site's optimization is still in progress and Traffic aims at bringing the site into top 5 Google results for all competitive industry keywords besides putting extra efforts to draw more quality traffic to the site.
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