Masterkey Systems - The Leader in Web-Based Real Estate Software
Company Overview
The Challenge
Masterkey.com sought Traffic's help for improvement in its traffic and search rankings. They were, no doubt, Dubai's (and probably the world's) first real estate software creators but their exposure was very limited which prevented their clientele from increasing. As the world was seeing the greatest property boom ever at the time of Masterkey's formation, an expansive market ahead laid open to be captured.
At the time we took up the project of Masterkey.com, the site was nowhere on the top results and its traffic was also poor. As the client's products encompassed all aspects of the real estate industry including sales, leasing, property management and CRM, it needed to be optimised for highly competitive dustry-specific keywords. Every product needed special attention to show on top results of major search engines such as Google, Yahoo and MSN. The task was tough but the SEO gurus at Traffic were all ready to embrace the challenge.The Goals
The goal of Traffic was to twofold: to increase the traffic of Masterkey.com and to improve its search rankings.
The industry-relevant keywords on which the site needed to be optimised were many besides being highly competitive. Masterkey wanted not only to focus on Dubai's market, but also planned to emerge as a real estate software giant on a global scale. Due to the comprehensive products they offered, Masterkey had the potential of capturing the market for which they needed Traffic's professional SEO services>/.The Strategy
When the project of Masterkey.com came to Traffic, our SEO specialists reviewed the site thoroughly and checked it for SEO compatibility. As part of our on-page optimization phase, an initial feedback report on site's design and content was sent to the client with some recommended changes. After the changes were applied and the site was ready to enter the next phase, the implementation of the custom SEO plan composed by Traffic started in full swing. Our custom SEO plan for Masterkey.com included the following services:
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The Accomplishments
Traffic's SEO experts started worked up Masterkey's traffic and rankings following the latest optimization methods and highly professional strategy for sustainable results. As the competition was fierce and the project needed to be handled with care, the SEO plan for Masterkey was comparatively long-term. As was expected, the first two or three months of optimization show no tangible improvements. But slowly, Traffic's efforts started to prove fruitful and the traffic on the site saw a remarkable increase. After some time, the rankings of Masterkey.com also started to improve and the site began to appear in top results for highly competitive industry-specific keywords on major search engines. That was only the beginning of how well the site could perform and the traffic and rankings went on to climb up and up.
Today, the client is not only dominating the property software market, but also the search rankings for competitive keywords on all major search engines. Masterkey is now the world leader in property software and is grateful to Traffic for its success.
Masterkey.com ranking results
Last updated 09th, July, 2009.
| Keyword | Google.com | Google.ae | Yahoo.com |
| Dubai Real Estate Software | 1 | 1 | 6 |
| Online real estate software | 1 | 1 | 8 |
| Real Estate Leasing Software | 4 | 3 | 88 |
| Real Estate Sales Software | 12 | 4 | 52 |
| Real Estate Software | 9 | 3 | - |
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