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Search Engine Optimization

Client Case Studies

NBK Capital

Summary Information

Client:	NBK Capital
Website:	www.nbkcapital.com
Agency:	Traffic Online JLT
Aim:	Increase visitor traffic and create sustainable long term growth for the NBK Capital's site
Time Frame:	Eight Months
Enablers of Success:	A skilled, hard working and creative team of SEO professionals with wide ranging experience of SEO Dubai.

Client

NBK Capital is an investment banking arm of the National Bank of Kuwait (NBK), one of the most reputed financial institutions of the region with nearly $50 billion in assets. As an artificial entity, NBK Capital is considered a pillar of financial strength, local banking heritage and extensive organizational structure, with wide ranging expertise in investment banking, alternative investments, asset management, and brokerage & research across the MENA region.

The Challenge

Some of the principle challenges confronting Traffic on the NBK Capital project included:

Duration of the campaign
Competitive keywords
A growing website
Huge competition on the products

The Strategy

What helped our efforts the most was our understanding of how local search engines work, how they index and list websites and how they determine a site's rank. This ability helped us to develop the "right" stratagem for the NBK Capital site â€“ which involved both off page and on page solutions and support, and at the hands of our skilled team enabled us optimize the site before the designated time period.

The Accomplishments

Our experience of the regional search market helped us to optimize the NBK for over 85 percent of the targeted keywords within the first 6 months of the campaign â€“ it was a phenomenal success, both for Traffic and the client. The rapid optimization helped NBK to maximise exposure and channel high converting potential customers to their business from the very start. Today NBK Capital enjoys first page rankings for some of most critical industry keywords, and rules the field of inbound traffic. A "before" and "after" performance report of some of the most vital keywords is as under:

Key Words	Before	After
Private equity capital	Not in top 300	2
NBK Watani Online	142	2
GCC equities	Not in top 300	2
Mezzanine financing	Not in top 300	3
Private equity in middle east		4
Kuwait asset management	Not in top 300	4
Investment bank	Not in top 300	5
Investment banks in middle east	Not in top 300	6
NBK group	184	6
Investment advisory	Not in top 300	7
Kuwait Investment	Not in top 300	8

A snapshot of Google Analytics highlighting NBK Capital's traffic growth during the period of SEO is as under:

Give your website an edge with Traffic SEO services in Dubai. Like NBK Capital we'll give you an online success story that'll definitely give your business a boast.

Visit this siteAnd see the good work Contact Us todayAnd let's make a start...

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