
Servcorp

Summary Information
| Client: | Servcorp |
| Website: | www.servcorp.me |
| Agency: | Traffic Online JLT |
| Aim: | Generate leads and enquiries, and help Servecorp strengthen its brand image as the premier provider of virtual office spaces in UAE |
| Time Frame: | Three Month Trial Period Eight Month Renewal |
| Enablers of Success: | Expertise in keyword research and analysis, and insight into the local online marketing trends. |
Client
Servcorp is a multinational company offering virtual offices and furnished office services across the globe. The company is a leading provider of premium service offices from America to Australia with packages ranging from world class furnished office suites at prime locations, receptionist services, boardrooms and various other support services.
Servcorp offers a wide range of Virtual and Serviced Office solutions at prestigious locations in the Middle East, and is recognized as being one of the biggest players in the region market.The Challenge
Servcorp initially came to Traffic on a three months trial bases in October, 2010. Some of the principle SEO challenges faced by Traffic team were:
- Short time frame of the campaign
- Global competition on the selected keywords
- Issues with prompt optimization of web pages
- Poor site ranking. The keyword ranking situation for some of the most critical keywords before the Traffic's takeover was:
| Key Words | Ranking |
| Business centre | Not in top 200 |
| Rent office | Not in top 200 |
| Office lease | Not in top 200 |
| Office rental | Not in top 200 |
| Office for lease | Not in top 200 |
The Strategy
The Accomplishments
By the end of November, 2010 Traffic Online achieved 90% success on the targeted keywords, and for the first time in Servcorp history, the site appeared on the first page of Google SERPs for all the designated keywords. The latest ranking for some of the most competitive keywords is as under:
| Key Words | Ranking |
| Business centre | 4 |
| Rent office | 2 |
| Office lease | 2 |
| Office rental | 1 |
| Office for lease | 1 |

The above image shows organic growth in the number of visits received by Servecorp.me (From November 12, 2010, to April 20, 2011).
Our succession during the initial trial period convinced Servcorp management of Traffic's SEO proficiency. The company renewed the SEO agreement for another eight months in February, 2011, and also expanded the scale and scope of the campaign to include more regional and international keywords/keyphrases.
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