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Search Engine Optimization

Client Case Studies

Western Auto Trading

Summary Information

Client	Western Auto Trading
Agency:	Traffic Online JLT
Aim:	Generate leads and enquiries to maintain volume levels, and help Western Auto business expand into new territories/markets
Time Frame:	One Year (12 Months Project)
Enablers of Success:	Expertise in online market development and research

Client

Western Auto Dubai, part of the Western Group Company, is a leading car dealership brand of UAE. The multi-million dollar brand is a trusted and recognized name in the thriving Dubai car market, and has over the years become the most coveted auto company among customers and associates alike.
Being a well-recognized and established company, the principle aim of Western Auto's SEO was to generate more leads and enquiries through their online presence. Traffic Online was tasked to help Western Auto enhance market penetration in Dubai, and augment market development into new territories and regions.

The Challenge

Western Autos came to Traffic Online on April 1st, 2010. Some of the principle SEO challenges faced by Traffic were:

Divergent SEO goals for the Western Auto website- Increased "Market Penetration" in Dubai; "Market Development" to new territories and regions.
Challenges associated with regional language keywords
Issues with prompt page optimization
Poor site ranking. The keyword ranking situation for some of the most important keywords before the Traffic's takeover was:

Key Words	Ranking
Cars in Dubai	57
Dubai Automobiles	35
Toyota Dubai	Not in top 200
Toyota Trader	Not in top 200
Mazda trader	Not in top 200

The Goals

Our goal was to route a large volume of quality traffic to the client's website, while enhancing the site's visibility to Search Engine crawlers. As in all our target was to bring Western Auto on the first page of Google's ranking for all competitive keywords.

The Strategy

Seeing the dissimilar nature of our goals, we decided to conduct optimization in two phases.

Phase I: Dubai SEO
Phase II: Regional SEO

Phase I - Dubai SEO

For the first month, we focused our attention on indentifying SEO loopholes in the Western Autos website. During this phase our SEO team scrutinized the Western Auto website, and fine-tuned the same for SEO compatibility, friendliness, and other optimization items. It was also during this phase that we developed customized strategies in conjunction with the client to help the website meet SEO targets for Dubai.

Phase II - Regional SEO

After fortifying the site's position in Dubai, our SEO focus moved to assist Western Auto's expansion into new emerging territories and countries.

This was an extremely grueling phase of the campaign, involving exhaustive research and keyword analysis for no less than 28 individual countries including Singapore, Malaysia, Sudan, Angola, Turkmenistan, Ukraine, Kazakhstan Russia and many, many more.

Traffic Online aided Western Auto to develop bespoke marketing strategies for each one of the 28 territories/countries, and thus provided the client with appropriate/reliable research to help with the overall marketing effort.

The Accomplishments

Within 30 days of project initiation, the Western Auto website started showing progress in Dubai Google rankings. Today the site ranks on top of Google search results for auto keywords in UAE and the target countries. The latest ranking for some of the most competitive keywords is as under:

Key Words	Ranking
Cars in Dubai	1
Dubai Automobiles	1
Toyota Dubai	2
Toyota Trader	3
Mazda trader	3

The above image shows organic growth on the Western Auto website (From April 2010, to February 2011). Without revealing too much, we can say that we improved Western Auto's website turn over by almost 250% (within one year), and helped the site attain unassailable position in Google ranking for all competitive industry keyword both locally and internationally.

Western Auto's is delighted with our optimization efforts. Mr. Anand Nair, Marketing Manager Western Group, has this to say about our SEO operations:

"Right from understanding the company values and ethos the present requirements with focus on the objectives set, followed by recommending practical and viable solutions thro' to implementation the Traffic Team was involved in each and every stage. Their research and depth of knowledge not only in their field but in our chosen field had reflected in assisting us right from choosing the most appropriate key words with optimum usage of budgets.Â Â As well, the manner in which the SEO is implemented in an organized style, Â planning, systematic monitoring and reporting of the results at each and every stage of the on-going campaign is anytime commendable andÂ only expected from a professional team.

A project well done!! Still on."

There is nothing like a delighted client's word to prove the worth of Traffic SEO.

Contact Us todayAnd let's make a start...

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