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Professional Website Design
Switch your business online with a new professional website, or enhance your online presence through website redesign
Mobile Marketing Development
At Traffic Online, we offer top-notch mobile web design services to help you reach your scattered target audience easily.
Animation & Interactive
Vivify your online business by equipping it with cutting edge animation and interactive media by using Traffic
Web Content Managed System
Make your site clean and clutter free, keep your site's content updated with ultimate ease using one of Traffic's WCMS
Search Engine Optimization
Lead your industry online, rank higher on your business searches and increase targeted traffic to your site
Social Media & eMarketing
Make your business highly targeted, easily measurable, globally accessible, and very profitable with cost-effective eMarketing
eCommerce Implementation
Expand your business into new markets, create a virtual storefront, run your business transactions 24/7
Outsourcing Services
Working closly with you and enabling change that increases your efficiency, accelerates growth and manages risk

Downloads & Updates
Online viewing experience just not what it used to be? Well... could be all you need to do is update your software versions.
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Systems Training
Technical training designed for individuals, companies, and public organizations to optimize their online communication skills.
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Service Consultation
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Product & Service FAQs
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Accessibility
Discover more about web accessibility and development of communication channels for physically impaired users.
Technical Faults
We aim to keep our sites free from errors and appreciate your help in bringing mistakes to our attention.

Client:	BAFCO
Website:	www.bafco.com
Agency:	Traffic Online JLT
Aim:	To create a striking website that is highly integrated and user friendly
Time Frame:	Three Month Trial Period Eight Month Renewal
Enablers of Success:	Client support, market research and masterful expertise on web design and development tools and techniques.

Client

Formally known as "The Office Furniture People", BAFCO has been in the business of creating practical workplace environments for the past 20 years. BAFCO is famous across UAE for its office designs, refurbishments, fit outs, ergonomic consultancy and furniture manufacturing, with a client list that includes Sorbonne University Paris, Ferrari World, Dubai Airport, Saipem, Perma Shipping, National Bank of Abu Dhabi and many, many more.

The Challenge

Although seemingly simple, designing a website for an interior design and furniture company like BAFCO proved to be a very complex undertaking. The task was made difficult by BAFCO's mammoth database and diverse product range. Organizing the range of categories in a usable and appealing manner was a huge challenge â€“ especially with regard to developing a CMS that was extensive enough to cater to all the different product category needs of the client, yet inexpensive enough to make the project feasible in terms of ROI.

The Brand

Goals

BAFCO needed a sleek aesthetics website that was highly integrated and easy to manage. Updating their previous website had become a burden, so the BAFCO team approached Traffic Online to create a totally new website with user friendly features and appealing designs. Traffic Online was given a free hand for the rest of the design and development project.

Strategy

Traffic Online believes in the philosophy of "getting things right, the first time around!" Seeing that BAFCO needed a clutter-free website with a professional feel and look, the Traffic team decided to start the project with a marathon session of one-on-one meetings with the client. These meetings were complemented by a comprehensive market research program aimed at understanding the latest interior design/office furniture industry trends online. This approach helped the team formulate the principle design themes/ideologies for the new BAFCO website.

Armed with market research and client insight the Traffic team next moved to the actually designing & development of new BAFCO site. As in all our projects we followed the standard systematic strategy of creating bespoke designs based on industry best practices such as W3C standards & Web Content Accessibility Guidelines using the latest design tool and techniques. The site was designed to facilitate complex relationship between different categories and sub categories, backed by comprehensive file management and administrative support systems. The site's layout was completely clutter-free and was designed to reflect the company's chic professional and corporate image.

Accomplishments

Traffic created a perfectly balanced site for BAFCO. The new site was not only visually appealing, but was also technically functional, backed with strong infrastructure, architecture and coding. Indeed, BAFCO's new site proved to be an instant success; both in terms of appeal and user friendliness and within days of going live started registering a massive increase in quality traffic, and lead generation.

Another testament of Traffic's grounding breaking website design and development undertaking!