Carrington Knight
Client Overview
Carrington Knight are the recruitment specialists in new media and technology. The company is dedicated to finding the right job placement for jobseekers and the right candidate for the employer. Carrington Knight provides exceptional service to New Media/Internet based organizations and high-quality technical personnel to a broad range of London clients inclusive of the financial sector. With their vast experience in the recruitment industry, Carrington Knight Associates are committed to delivering only the best for candidate and employer.
Challenge
Carrington Knight had been in the recruitment business for many successful years and wanted an impressive online presence. What they asked Traffic for could be called a stratup business pack that included logo design, website design and business card design. The client had a pre-established idea about the name and color schemes which Traffic was required to apply to the project. Traffic was given free hand for the rest in the project. One major thing that Traffic was to take care of throughout the design and brand creation project was a clutter-free, modern and consistent outlook.
New Brand
Goals
Traffic's efforts were aimed at providing Carrington Knight with an industry leading website and other startup package material. The client was about to make a headstart online and this fresh entry had to be made an impressive one that enabled it to reach out to its potential clientele besides leaving a lasting impression on the audience's mind. As the region served as a haven for jobseekers and employers from across the globe, the recruitment company had to be presented in such a way that helped it make the most of the situation and reach out to both potential employees and employers in certain industries.
New Site
Strategy
Traffic knew that the region's recruitment industry was strengthening hand in hand with the boom in the local business sector and economy. But before it could start with the project, a thorough market research was instrumental to fully meet the client's needs and ensure satisfaction with Traffic's' services. Our experts hit the local recruitment industry through all ways possible – employment agents, jobseekers, internet, news and articles – both virtually and in person to get the best insight into the industry.
The study's findings informed our experts that although the local economy and business industry had slowed down as a result of the global recession, jobseekers and employers were still looking for each other. Most of the local businesses believed that the dark clouds of recession would soon disappear and the economy will return to normalcy.
Traffic's design team started the project based on the study's findings. The design team had to zero in on the two industries that the client dealt recruitment services in, i.e. new media and information technology. Traffic followed its standard systematic strategy for the project that included industry best practices such as meeting all Web Content Accessibility Guidelines and W3C standards and using the latest design techniques and development technologies such as HTML, CSS, .NET, SQL Server. The same color themes were used as were required by the client and special care was paid to the site's consistency. The site's layout was completely clutter-free and compact exuding a cool corporate look. Calls to action were strategically placed as per our market research suggested and the site was made as much SEO friendly as user-friendly.Accomplishments
Of course Traffic's biggest accomplishment was that the client was more than pleased and satisfied with the service. But usually it's just the visual that registers with the client – Traffic put its efforts into creating a site that was as perfect technically and functionally and it was visually. The resultant site was a true amalgam of form and function and was a good addition to Traffic's rich portfolio.
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