Dubai Polo Gold Cup

Polo Gold Cup is one mega polo event that no sports lover in the world is unfamiliar with. And when such a gigantic event makes its first appearance in a wonder city like Dubai, things naturally get challenging to manage.

The organizers of the Dubai Polo Gold Cup wanted the world to know how Dubai can change the face of a mega event and add to its prestige, thrill, action, and above all, its worldwide following. The event would also mark Dubai as a great hosting place for mega sporting events of future. Having taken all necessary measures for the event´s publicity, the organizers had little idea about its marketing on the web. When they approached Traffic OMS, the organizers had no online business plan for the event. The event´s branding had to be started from scratch. To start with, a powerful website was required for taking the event to the international audiences and familiarizing the sporting world with this mega upcoming event. The subsequent steps would include a powerful online marketing campaign to give the event a boost.

Some major goals of the project included:

What the Traffic team primarily focused on was market research. We used all available resources to ascertain how the site should look and feel like to attract maximum followers. We applied the key findings of our market research in the overall look of the site, especially in creating a logo and branding. After research, the further steps we followed included:

The website Traffic OMS team designed and developed for Dubai Polo Gold Cup was one of a kind. We created a new and powerful identity for the event reflecting its historical prestige and its avant-garde debut in the wonder city called Dubai. We used this brand new identity throughout the site and what resulted was a powerful and appealing new site reflective of the event´s grandness. Combining the latest design and development techniques with our design team´s creative thinking, we made sure that the project is 100% web standards compliant following W3C standards and WCAG guidelines.

Some salient features of the site we designed include:

Our quality standards are second to none from the top down. Whether it's design, implementation, web architecture, copywriting or analytics and research we are the best at what we do...quite simple because we actually love what we do. And people who have a passion can provide you with unbeatable work. For more information on our web services contact us using the details below.