Raqmiyat

Client Overview

Raqmiyat is a leading Systems Integration and IT services company in the Emirates providing world-class business and technology solutions through its partnership with reputed international firms. Raqmiyat has been in the business for 25 years and is part of UAE's biggest business houses. The company's global footprints span the UAE and India and it works with a competent team of over 300 people.

Challenge

Raqmiyat website needed a major design overhaul to better reflect and promote the company's image and its enhanced services. The site was to be redesigned to equip it with a beautiful and professional look that would go hand in hand with flawless functionality and seamless information flow. Solutions and services were to be highlighted more and navigation made simpler and streamlined. Above all, the new Raqmiyat website was to feature a very attractive and dynamic look compliant with its established corporate identity.

Old Site

View screen of the old site

New Site

Visit the new site

Goals

The Raqmiyat website redesign project was primarily aimed at providing it a beautiful, professional design and all fresh corporate web branding. The old website was static and dull featuring no interactive features – the major drawbacks that the new site was to overcome. The client also wanted the site to have interactive features and a dynamic look twinned with an extremely user-friendly interface. The site's navigation needed to be simplified making proper information flow possible. The new website was to be powerful enough to accommodate Raqmiyat's wide scope of services and solutions. Traffic also decided to empower the client with the ability to make website content changes on their own. All work was to strictly follow industry standards and use the latest available technology.

New Graphics

Strategy

Traffic's experts took the client requirements in detail and thoroughly analyzed the old Raqmiyat website. Traffic's strategy was to create a design for the client's website that was both professional and impressive so as to make fresh corporate web branding possible. Traffic UI designers zeroed in on user journey rationalization to make the site as much user-friendly as possible. Navigation and sub navigation were also paid close attention to ensure seamless information flow throughout the site. Effective content placement was also a major part of Traffic's design strategy in which solutions and services were to be highlighted and better calls to action were to be incorporated. Making content updation possible for the client was a key feature of the strategy as well.

The deep insight into the latest industry trends and client requirements helped Traffic create a design for Raqmiyat website that was industry-compliant, very professional, beautiful and dynamic, highly interactive and CMS-loaded following all W3C standards and meeting web content accessibility guidelines. The site was built on a powerful combination of the latest available technologies such as CSS, HTML, .NET, SQL Server etc. To enhance the site's interactive feel and dynamic look, Traffic used Flash banners and animations where possible. Traffic also empowered the site with a robust content management system that enabled the client to make any content changes with click-ease. RSS feeds for the latest industry news were also incorporated on the new site. Traffic enabled mailers and newsletters on the site to keep the world in the know with the latest company developments. Raqmiyat's partners were now flashing in a new dynamic fashion on the home page.

Accomplishments

The final design met all client needs and offered more than what they asked for. The awesome design coupled with powerful function gave a new dimension to Raqmiyat's new corporate web branding. The new image of company was not a wholly novel one, but rather a highly enhanced continuation of the established corporate identity. Traffic put Raqmiyat's business on the road to high performance and Raqmiyat is now all ready to do the same.

Don't settle for second rate web production services...

Our quality standards are second to none from the top down. Whether it's design, implementation, web architecture, copywriting or analytics and research we are the best at what we do...quite simple because we actually love what we do. And people who have a passion can provide you with unbeatable work. For more information on our web services contact us using the details below.
 

Address

Traffic Online Media Solutions
P.O. Box 333415, Dubai, UAE.
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Contact Details

Telephone:
Fax:
Email:
+971 (0)4 446 2629
+971 (0)4 447 5121
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