WASEET

Waseet is one of the most respected classified advertising companies of MENA region; and with a workforce of 4,000 individuals spread across 40 operations in 14 countries, a weekly distribution of 6.3 million and a readership of over 20 million individuals Waseet is certainly one of the biggest and most recognized classified advertising brands in the world.

Waseet.net is the online arm of Waseet's classified ad brand and enjoys an independent weekly classified circulation of 50,000. Recently the company signed a marketing agreement with Google.com, designed to help MENA companies establish and strengthen online presence through Google Adwords in the region.

For expansion Waseet needed a website that could help the company's shift from a regional to a global classified advertising powerhouse. The old site not only lacked the "internationalism" required to make the business stand, but also lacked cohesion to make the various subcategories/pages gel within its frames.
What Waseet needed was a new beginning, a radically new website, for a totally new endeavor.

Traffic's task was to make Waseet.net the "go to" portal for a dissimilar audience of millions. The site needed a new design, improved graphics, and a user-friendlier layout. In other words Waseet wanted an eye catching website that would reflect the company's brand, communicate its mission, and engage potential customers like never before. It was not an easy task - but then again we never take on EASY tasks!

Traffic followed its tried and tested strategy of in-depth market analysis, client consultation and rigorous programming to help create the "perfect" new website for Waseet. Our experience, especially that of the international market, helped us identify key components needed to make the project a success. In fact our data mining and analysis capabilities not only helped us, but also enabled Waseet to amend its website requirements to better fit new clients and markets requirements.

Based on market research, the Traffic team designed a dynamic, professional, and highly interactive website for Waseet. The new site was 100% SEO and SMM compatible, and was designed in line with the latest W3C standards and Web Content Accessibility Guidelines.

The new Waseet website was constructed using the latest development tools such as CSS, HTML, .NET, SQL Server, and was instilled with Traffic's bespoke Patriarch Web Content Management System (WCMS). The use of Patriarch, not only made the site's up-keep a breeze for Waseet, but also helped the client reduce overall cost of the project.

The new design not only looked more appealing but was loaded with effective calls to action. The integrated search feature, coupled with compact design, solid coding and flowing graphics made the site a browsing heaven for uses. In other words the new Waseet site was imbued with all the ingredients needed for whirlwind success online. The client was extremely pleased with our design and development effort, and shortly plans to make a big splash with this new hotrod of a website.