High Quality Standards

All the work we undertake on your behalf, be it building your website from scratch or bringing an existing site up to speed, is done under the governance of W3C web standards.

W3C stands for The World Wide Web Consortium, and was founded by Sir Tim Berners-Lee who is widely regarded as the founding father of the communication channel we now all know as the Internet or World Wide Web. The Consortium is also jointly administered by the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL) in the USA, the European Research Consortium for Informatics and Mathematics (ERCIM) (in Sophia Antipolis, France), and Keio University (in Japan).

The main purpose of the W3C organisation is to ensure that web service vendors like Traffic Online Media Solutions abide by ratified core production principles which ultimately benefits you the customer (guaranteed quality levels), and the end user of your website (flawless display and assurance that the site will look perfect on their browser).

By following the standards and governance principles set forth by the W3C it ensures all the web work Traffic Online Media Services undertake for you will comply with - and work - on all the current main web browsers (Internet Explorer, FireFox, Safari, etc.) as well as the next generation of browsers.

You can read more information here about Web Content Accessibility Guidelines (WCAG) 2.0.
Link: http://www.w3.org/TR/WCAG20/

This term refers to the production practice of building websites which can be made useable by individual of all abilities and disabilities. To compound this initiative a steadily growing number of countries around the world are starting to implement legislation which directly addresses the need for websites and other forms of communication channels to be accessible for individuals with disabilities, or either list a broader range of general requirements for individuals with disabilities not to be discriminated against.

How we work with web accessibility guidelines

The genetic make up of all sites created by Traffic Online Media Service inherently takes user accessibility into account and is implemented by necessity in the early stages of design and development and never as an afterthought.

With regards to the production of your website the following considerations are always taken into account and include:

• Visual impairment, blindness, low vision and colour blindness.
• Auditory impairment: Deafness or individuals who are hard of hearing.
• Motor functions or Mobility Impairment: Loss of muscle control, impaired hand use, joint functions or amputation.
• Seizures: Epileptic seizures often caused by rapid animation or flashing effects.
• Cognitive impairment: Learning disabilities or development disabilities.

When the above issues are addressed in our web-builds we aim to adhere to most WCAG recommended guidelines. However there are also many factors that can contribute to websites built on your behalf not fully meeting accessibility recommendations.

A few examples can be listed as:

• Video production displayed on your website which has been rendered by a third party outside of Traffic's recommendations.
• Flash animation that contains visual effects deemed to be appropriate by the client, but do not take into account visual and auditory impairments.
• Thin production budgets and clients demand to go 'live' with out appropriate accessibility quality assessments.
• Design elements within the website heavily dictated by the client.

WACG as an organisation is characterised by a bias towards "paced" development so it can more easily keep up with transformational technologies that dictate how users consume content on the Internet. Their guidelines are abided where possible but quite often developments take place too fast for the WACG to keep up with. This is common topic of conversation within the team at Traffic; to what extent can we stick to WACG in a digital world that is constantly metamorphosing. However our main goal is justified by an internal policy that aims to contribute to making the web more available and enjoyable for all users, regardless of their abilities.

You can read more information here on web content Accessibility Guidelines (WCAG) 2.0
Link: http://www.w3.org/TR/WCAG20/

Our quality standards are second to none from the top down. Whether it's design, implementation, web architecture, copywriting or analytics and research we are the best at what we do. The reason why we are the best is quite simply because we genuinely love what we do. Do not underestimate the magical powers of passion! People with a passion for their work have a knack of raising the bar in order to come up with something extra special. For more information on our web services contact us using the details below.