Website redesign projects

Once you’ve decided to give your website, meaning your online business, a whole new look via redesign and upgrade, there are a few basic principles you should consider for being able to achieve your business goals.

The one thing you should always avoid is to react to your competitor if you feel they have a better website with more appealing design or better features and functionality. Though being competitive is necessary for the survival of any business, acting strategically and preparing yourself to beat the rest is equally important, especially when it involves the overhauling of imperative areas of your business.

If you feel that your website is not serving as a powerful communication tool and is failing to channel your products and services to your potential customers, it’s time you should embark on your site’s revamp.

The following considerations will enable you to achieve your business goals through the redesign or upgrade of your website.

Analyze your current site

First of all, give your site some time to determine what actually it is lacking. Is the design not appealing, or rather repulsive? Is it weak in coding with poor information flow such as access to products and services information? Or does it lack the important features that your competitor’s site uses? Or perhaps, it may be facing problems with updations and content additions. Once you locate the problematic areas of your website, it’s time to look ahead before you take on the redesign process.

You should have your future business goals clearly in your mind based on which you will start the site overhaul. You must know where your business will stand in the coming years, what additions or subtractions will be made to your products and services, or what new features you will most likely be adding to your business website. This will help you create a website that has the capacity to easily incorporate all your far reaching goals and achieve your business objectives with least hassle and expense.

Make your new site bring you high returns

Today online businesses know that every new website has a remarkable potential of bringing them high returns on investment. This potential is dictated by a number of factors including your product, type of service, and your industry etc.

The internet has a variety of websites today which all act differently when it comes to interacting and getting the message through. However, the websites with commercial interests 2 user groups are the type known to bring the most tangible returns. This type of websites include…

A. The information provider

Nearly all traditional businesses today, which have 100% offline operations, are also present on the web given the ability of a website to serve as a powerful and informative marketing tool. These websites are meant to be solely information-based, providing all possible information about the business. In this segment of website, the returns are generated when a user browses and through the information on the site, finds the products/services relevant to his needs. He then makes a conscious decision to approach the business to buy or hire certain products or services.

As websites falling into this category of websites are required to be information-laden, they distribute a wealth of information about their products and services using every possible means such as product/service photos and videos, user guides, specification manuals etc. These websites also facilitate the user to make an enquiry or leave their own contact details through the site for a follow up response. The return for the business is then transacted in the traditional way by means of a sales person or qualified company representative following this up.

B. The active returns generator

The second type of websites are of those businesses who use their website to generate returns on revenue. This types of website incorporates advanced transactional methods that make online purchase possible and enables the owner to keep up-to-the-minute track of every single purchase made through the site. These websites may use advanced transaction tools such as e-commerce transactions, user registration accounts, and modern CRM tools.

At Traffic we actively encourage clients who approach us to become a type A and then type B web business channel user swiftly. By moving your existing approach into one of these categories you are then positioning your business mindset into realizing the internet is not just a place where you can stick a couple of pages about your business with a contact form and hope people see it, but actually realizing that the internet as a highly lucrative revenue generator or potential marketing channel with unlimited possibilities.

The Traffic approach

The reason we encourage and guide you to obtain a ‘returns generating website’ is that our fundamental approach to working with you is to help you gain a return on your web channel initiatives as soon as possible.

This also translates into:

The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.

Redesigning old or badly built web material is one of our main specialties. We take pride in turning a badly performing online piece of business collateral into an online weapon of mass destruction and a cornerstone of your business. Contact us using the details below for further information on this online service.