Traffic is very proud to announce a new project in its partnership with Aujan Industries, having been entrusted us with the prestigious job of designing the new website for mega-brand Barbican.

 

Barbican was launched in Saudi Arabia in 1983, and spearheaded the trend for alcohol-free drinks. During its three decades of production the brand has continually grown by adding new flavours to its range. Aujan acquired the brand from Bass Breweries in 1997 and has since taken Barbican to the next level, launching a number of new varieties, such as strawberry, pineapple and peach, in a bid to attract a wider audience.

Managing Director & Owner of Traffic, Johnny Huntington, says: “We are very pleased and excited to be building our relationship with Aujan. They are one of the most well establish FMCG companies in the Middle East and have an incredible history. We relish the opportunity to help give their Barbican brand a fresh look; we look forward to a continued and fruitful partnership.”

Traffic has helped some of the biggest names in the food & beverage industry such as Kraft & Carrefour by building them spectacular online material that engage and inspire target consumers as well as breathing new life into their brands.

To check out the new Barbican website please click here.

Wal-Mart is the biggest retailer in the real world, but who leads the field in the digital arena? Or more specifically on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest.

Campalyst, the online marketing and research firm, answers this question through an infographic, which covers the largest Internet retailers in the United States, and examines their presence on the major social networks.