Masterkey has recently made all its products available online in order to cater to an elevating global demand. Before going further ahead with the move, let’s have a retrospective look at Masterkey, Dubai’s largest and only real estate software provider.
Founded in Dubai in 2000, Masterkey has now become a household name in the real estate world not only in Dubai and the Middle East, but across the globe. Masterkey’s emergence in the midst of Dubai’s real estate boom, and the power and reliability of its real estate software brought it to the workplace of all real estate professionals of the region. The property industry was revolutionized by the software’s strong capabilities of automating all property-related work that had long been done manually. With a Masterkey product in their PCs, the real estate professionals were now able to rid of all the stacks of papers and files used to maintain records, property listings, transactional contracts etc. The software had virtually brought legal contracts, listings, pricings, transactional records and all related things to mere clicks of the mouse.
In the beginning, Masterkey focused on helping firms with property management and leasing. But as the time passed and market grew, Masterkey expanded to incorporate real estate sales into its product offerings in order to better serve the real estate industry. Through the years, Masterkey products have undergone continuous in-depth thinking, development, analysis, testing, retesting and facelifts, and have been enriched with loads of new features and functionality. Today Masterkey’s products cater to 100% needs of all real estate professionals. The company offers special solutions for developers, brokers and property managers. Three major products offered by Masterkey include the Professional, Premium and Masterplan models offering a solution to real estate professionals of all type and size.
The growing demand for all Masterkey products necessitated their availability for online purchase. Online availability was also necessary because Masterkey’s clientele was now expanding to other regions of the world outside the company’s primary market Dubai and the Middle East. The company contemplated the need of time and made all its products available for online purchase on its website. Apparently, the website didn’t undergo any noticeable design change and all that changed was just the addition of “Buy Now” button next to the products. “With the launch of the Buy Now/Autosetup functionality on our website, Masterkey is now truly capable of reaching out to the world’s real estate agencies, developers and property managers, to assist them to optimize their business with the leading real estate management software,” says Avinash Advani, CEO Masterkey.
Masterkey is one of the few companies that keep a powerful insight into the current market needs and trends so the act of bringing all its products for online purchase was simply inevitable. As Masterkey is geared up for further global expansion with an unwavering focus on its primary market i.e. Dubai and the Middle East, the company will not stop making drastic moves to facilitate more its valued customers. “As a company that thrives on the bleeding edge of technology, staying current with Web 2.0, and now Web 3.0 trends, it was absolutely essential to enable the purchase of Masterkey on our website, to offer our customers a completely online, on-demand experience. It’s fast, it’s easy, it’s secure”, adds Avinash.