The Internet has changed the way people do business. The web has opened new avenues to small and medium sized businesses, and has given them a platform to compete with corporate entities on an equal footing. Today, with the right website, businesses can become more successful and open their products to a wider audience then ever before.
 

On the whole most internet interactions are based on demand: websites either give visitors what they want or watch them leave for competitions – it’s just that simple. To do well business websites need to be inviting, while fulfilling sales goals, and to do this web design plays a very important role.

A good website design creates an interface between technology and people, and allows businesses to present their information in a meaningful and purposeful manner. According to research, businesses get between 5 and 30 seconds to sell their main offering. 5 to 30 seconds is an eternity in internet marketing, and no business, no matter how big or small can afford to miss this window. Good web design layout makes sale points immediately visible, and helps visitors find valuable propositions right from the word go. From visuals to action-buttons and ad placements every element of a good web design layout helps abusiness engage visitors to the maximum. 

The same web design rules apply to commercial websites operating in the Middle East. Middle East has witnessed stupendous growth in internet usage and traffic. According to Google stats, worldwide Internet traffic grew 62 per cent in 2010-11, with the Middle East boasting an impressive average traffic growth of just a little under 100 per cent. According to recent statistics from Internetworldstats.com Middle East added 68,553,666 new users between 2000 and 2011, with a mindboggling growth rate of 1,648 per cent. Middle East currently accounts for 3.4 per cent of world’s internet population, with an imposing internet penetration percentage (IPP) of 33.5 per cent, a figure which is 3.5 per cent higher than the world’s average.  Internet penetration in the Arab World is highest in the UAE with 74.1 percent, while Bahrain with 55.3 per cent and Qatar with 52.3 per cent occupy the 2nd and 3rd spot respectively. 

If UAE is the epicentre of internet growth in the Middle East, then surely Dubai is the focal point of UAE’s internet prowess. The city is home to some of the best designers, developers, consultants and inbound marketers of the Middle East, all of whom have helped the region develop, what is now exclusively called, the “Dubai” website design, development and marketing strategy. What separates Dubai web design, development and marketing strategy from the likes of let’s say, Egypt or Qatar web design strategy is its emphasis on smoothness and ease of access, especially with regard to text, navigation, links, graphics and layout design. Apart from unique market characteristics, the philosophy of website design Dubai is driven from users demand for interfaces that resemble Television in their efficiency and user friendliness. This is the crux of this amazing design philosophy.   

Indeed, businesses that seek quick conversions and leads, especially in the market of UAE, are using element of Dubai web design to the fullest. For instance brands like Kraft and Sorouh have set up websites that are not only pleasing, but are designed exclusively to help visitors find value propositions right of the bat – just like a TV ad.

"Having a web design that is both pleasing and usable is an absolute necessity, especially in the multi-cultural, multi-lingual environment of the Middle East," explained Johnny Huntington, Director Traffic, "Good working designs enable businesses to exploit local experiences, and helps them magnify their sales proposition to the fullest. I'd say that a working website design is indispensible in terms of value and importance".

If you wish to learn more about Dubai web design, and how you can use it to leverage your online proposition contact the web design specialists at Traffic. Our contact details are as under:

Telephone: +971 (0)4 446 2629

Fax: +971 (0)4 447 5121

Address: Office 809, Fortune Tower,

Jumeirah Lakes, Dubai,

P.O. Box 333415,

United Arab Emirates.

Thanks to Traffic Online, Kraft Foods Arabia, the leading FMCG’s of Middle East, now has a dazzling NEW web presence! The fully loaded website, featuring the latest and best in website design, development and eMarketing solutions, was rolled out a fews weeks ago at Dubai, United Arab Emirates.
 

“The idea was to give Kraft Foods Arabia a bold new all-aspect website that's incredibly fast, visually stunning and easy to use.” explained Nadia Constatino, Traffic’s Account Manager for the Kraft Foods Arabia Project. “The new site was envisaged as a medium to market all Kraft Foods brands through a single unified platform”, explained Nadia, “and was to give Kraft Foods Arabia the capability to focus away from traditional advertising mediums without compromising efficiency and efficacy of its existing marketing mix”.

This was an extremely challenging undertaking as it involved designing a ‘SINGLE’ website for an extensive and diverse range of brands/products – each one big enough to merit a website of its own! Nevertheless the terrific people at Traffic Online took on the challenge, and the new Kraft Foods Arabia site was born.

 
The new website, which was developed in close consultation with Kraft Foods Arabia’s marketing team, utilizes the latest in advance design software and techniques, to provide Kraft Foods Arabia with an awe-inspiring web platform for strategic brand management/promotion and customer relations. The site sports unique features like recipe collection, bilingual interface, and an iconic homepage, all created in line with the strictest international website design and development requirement.
   
Apart from its “oomph” factor, the new Kraft Foods Arabia site features an intuitive user interface, which provides visitors with instant access to required information (as in this case recipes). The site is built using Microsoft SharePoint, and incorporates a robust architecture optimized for search engine and social media integration.

All in all we are extremely pleased to add Kraft Foods Arabia to our portfolio of website design successes.

Since opening its doors in 1988, Rivoli has grown from an exclusive watch dealer to become one of the most diversified luxury life-style retail groups of UAE. Today Rivoli has become synonymous with brands like Anne Klein, CK, Dior, D&G, Dunhill, Eden Park, Ferrari, Gucci, Giorgio Armani, Hugo Boss, Jaeger-le Coultre, MontBlanc, Prada, Rado, Ray Ban, Swatch, TAG Heuer, Versace and many, many more. The company’s network includes 35 retail stores in all the major cities of United Arab Emirates, while the brand also maintains a strong presence in Qatar, Bahrain and Oman as well.

It was during the process of diversification that Rivoli realized the need for online marketing. A stopgap website was setup to give the company an online presence. However as time went by Rivoli realized that they needed a fresh website that was not only in line with the company’s images but was designed to stand the test of time. With these ends in mind the company’s marketing team approached Traffic Online JLT to design and build the new Rivoli Group website – a task which Traffic took and completed with flying colors!

The trend setting new Rivoli website designed by Traffic is all about promoting the brand’s life-style appeal. The new site is elegant, intuitive, and straightforward and is developed wholly to showcase luxury and prestige associated with the Rivoli brand.

The site features the latest in web design and development techniques and is designed to be “dynamic” in every respect –featuring a Web Content Management System (WCMS) controlled homepage, links, logs, menus, maps, images, backgrounds etc. The tailor-made WCMS not only makes the site suppler but also allows the company to keep the site up-to-date according to the latest shopper fads & trends.

The site uses the latest in web design and jQuery technology to be 100 percent “mobile web” compliant i.e. the new site is designed to function equally well on all mobile devices including Apple iphone, ipad and Google Android platforms – a feature of paramount importance for a luxury brand retailer/dealer in the Middle East.

Apart from multi-platform accessibility, and bespoke WCMS, the new website also features an advance search tool that allows users to explore the website according to outlet location or via product brand. In short, all these features coupled with stunning imagery and audience “call to action”, give the new website it’s unique “Oomph” appeal, and make it a true representation of the opulent Rivoli brand.

While defining the design philosophy behind the new website Nina Chohan, Sales & Accounts Director Traffic Online, explained: “We always design a website in view of its larger context and aim. We believe that all the elements of web design must come together to advance the larger context, aim and aspiration of client’s brand/company. This philosophy is the underlining characteristics of our dynamic web design strategy, and serves as the pole around which the new Rivoli website turns.”

The new website, with its classic outlook and luxuriant features, serves as an online representation of Rivoli’s “in style in store” brand message, and we hope, will serve Rivoli well for years to come.