Google might be the kingpin of the search engine world but over the last twelve months, searches powered by Microsoft Bing have increased at an impressive rate. In fact, just a few weeks ago Microsoft Bing over took Yahoo! to become the second most popular search engine of the world.

 
According to study published by comScore.com, more than 18.2 billion searches were conducted in the United States during December 2011.  Google catered to 12 billion of those searches, followed by Microsoft Bing with 2.7 billion and Yahoo! with 2.6 billion searches. The study found that during December 2011, Bing raised its market share by 0.1 per cent, while Yahoo! experienced a real drop of 0.6 per cent – 0.5 per cent of Yahoo’s lost market share went to Google.

It is interesting to note that in December of 2010 Bing only accounted for 12 per cent of the U.S. search market. Today the number stands at 15.1 per cent. A growth of 24.7 per cent may seem like a triumph, but when one compares Bing’s 15.1 per cent market share with Google’s 69.5 per cent, the leap doesn’t seem that enormous. Nonetheless Bing is on the right path; let’s see what the year 2012 has in store for this underdog of search engines.

We all know that Search Engine Optimization (SEO) is a crucial element of web success. In 2011 alone, more than 300 million people used search engines every day, while globally search engine usage remained on a 10 per cent growth curve throughout the year – indomitable figures indeed. But how important is SEO to businesses in the Middle East? To gauge the affects of SEO on regional businesses, we decided to conduct a study of our own. 

The study was based on analysis of client feedback from more than twenty companies that use our SEO Dubai solutions. The survey covered clients from a variety of industries including real estate, insurance, banking, and government organizations, and was exclusively designed to identify the relevance of SEO to businesses operating in the region. 

Around 62 percent of the companies surveyed reported that SEO improved their website’s ROI by a margin of 30 per cent. Of these companies, 33 per cent confirmed that SEO improved their site’s lead generation by 51.1 per cent, while 47 per cent of the surveyed companies reported an increase in lead generation by 35 per cent. Although results vary between B2B and B2C markets, almost 80 per cent of our clients reported that SEO improved their site’s traffic by a whopping 79.8 per cent within the designated campaign period. 

“Our findings show that local companies have realized the marketing potential of Search Engine Optimization,” says Johnny Huntington, Managing Director Traffic. “Our results are in line with recent studies conducted in Europe, which suggest that search engine optimization remains the most valuable tool for increasing company brand visibility, and increasing a site’s traffic, leads and conversions.” 

Moreover the study proved that SEO is an extremely cost-effective means of marketing. The date revealed that in terms of dollar value our clients regarded SEO as a more efficient tool than Social Media Marketing (SMM) and Pay-Per-Click (PPC) ads. On average our clients allocated no more than 13.3 per cent of their annual marketing budget to SEO, and were extremely pleased with the “apparent” ROI. 

Algorithms aren’t going away anytime soon, and given the widening accessibility, affordability and understanding of SEO in the Middle East, the competition for SERPs will definitely become tougher in the future. This is precisely why 95 per cent of the companies we surveyed plan to keep SEO as part of their 2012 marketing budget. In fact, 52 per cent of the surveyed companies plan to “increase” their SEO budget in the coming year.  

To find out how SEO can help you generate leads, sales and conversions, and how it can help your site grow and prosper in the ultra-competitive environment of the Middle East, contact Traffic today.

We are pleased to inform the launch of our company website in Russian language. We have been able to add another feather to our cap, all thanks to our clients who have put their trust in us. 

Russian businesses have become aware of the usage of internet to promote their business. With Traffic specializing in helping businesses to make an excellent presence on the internet, foraying into the Russian market is a natural move. 

Johnny Huntington, Managing Director at ‘Traffic’ says “There are a great number of businesses in Russia that have already taken the help of SEO, SEM and mobile marketing techniques to improve their online business and increase lead generation. Consumers (web users) in Russia over the last few years have become much more internet savvy and today look for almost everything on the internet. The increased usage of the internet in Russia has led businesses to rethink on their internet marketing strategies and online presence”.

Web users today are inclined to getting maximum information at just once glance, hence it is important for websites to have compact information delivered in the best way to entice customers. Search engines look for websites that have the right keyword that define the business in the best way. Taking the help of a company like ‘Traffic’, will help businesses climb rankings of not only Russian search engines like Yandex but also global search engines like Google, Bing and Yahoo.

Traffic understands that optimizing a website for the Russian internet market signifies that they recognize the search habits of local internet users and terminologies that are commonly searched. The trend of businesses in Russia to make an entrée on the internet has increased off late, thus creating a good client base for companies involved in internet marketing. 

Traffic specializes in different techniques of internet marketing including SEO, SEM, online media services and also mobile marketing. With the help of these services, the search engine results of businesses can increase, which directly means that more people will see the website and this will straightaway give rise to more leads. It is also seen that major search engines display results from the west. Creating a niche for businesses that function in the east has become an aim of Traffic Web Services.

If you would like to know more about our web services for Russia feel free to call us on… +971 (0)4 446 2629 or visit: http://russia.wewanttraffic.com/