We, the terrific Traffic people, don’t brag that yAd!G, our conceptual brainchild is here to transform the way we interact on social networks. But we do say (and believe) that the day yAd!G kicked off, it gave a fresh, innovative spin to the social networking phenomenon.

Our technical and market experts joined heads with yAd!G team to conceptualize how the upcoming site was to function in a highly competitive marketplace. What resulted was a superb amalgam of two very distinct concepts: Facebook and TripAdvisor.

“It's a social review and networking site. When you log on to the website, there are various sections, such as hotels and restaurants in the UAE, for example. Users who visit these places can write a short review and this message immediately goes to your friends and family. It's a mixture of Facebook and TripAdvisor, basically,” explains Saif Zarouni, yAd!G’s cofounder in his Nov 05 article in The National.

Since yAd!G is primarily a review and networking site, Traffic and yAd!G teams did our technical best to keep the reviews short and honest. The users have 150-character limit to post their reviews which forces them to be precise and honest.

yAd!G has the potential to become a necessity in a place like UAE, where livelihood comes costly and luxury comes with a price tag that’s next to unaffordable for a major portion of the population. So the people can’t afford to have first-hand experiments in such areas as food and accommodation and see their hard-earned money go to utter waste. “Going out and being social is, of course, a big part of the UAE. Just because it's a five-star hotel, doesn't mean it's five-star quality. The UAE is an expensive place, so why go there and spend all that money and be disappointed?” adds Mr. Zarouni in The National.

We at Traffic are proud to have been involved in the market research, conceptualization and advisory for yAd!G. We hope that our friends at yAd!G have already started feeling the waves of change that the site is making. We just can’t wait to see yAd!G become the next best thing in the social networking arena, and we know it’s not just a far-fetched thought . Wishing all the success to yAd!G and our friends there!

To read the complete article and learn more about YAd!G, the social media website that is a cross between Facebook and TripAdvisor, and its co-founder Saif Zarouni visit the following: