December 13, 2010 06:46
My experience has taught me, and I have made it a principle here at Traffic, that: Not everyone wants the same thing (web-designs), but they all want something that is practical and effective. All the best websites, irrespective of their platform, theme, style or focus have this trait in common. In fact I believe building functionality into website designs is what separates professional web designers from amateurs.
If you look at it, most successful websites are not very dramatic or glitzy, instead they are “appealing” i.e. attractive enough for people to want to use them, and functional enough so that people can actually use them. In my opinion striking a balance between user-friendliness and esthetics is the key! But building functionality and user-friendliness is not exactly a science, it’s an art. Even the best web designers, developers and experts in multi-platform coding, XHTML/CSS, ASP.net programming, and architectural planning, cannot ALWAYS succeed in designing websites that are practical and functional. It takes a fine blend of artistic talent, technology and company focus to develop websites that are user-oriented. And I think if you look at our portfolio, you’ll see that we have done a fine job of preparing functional and cool designs for our clients.
The people here at Traffic specialize in creating design treats that are engaging as well as practical, with the capability to engage your customers and make your competitors jealous. From traditional layouts to in-style Web2.0 designs, we have everything in our arsenal to give you the results which your company deserves.
Johnny Huntington, Managing Director, Traffic Online JLT
