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A Penny for Your Thoughts!

December 20, 2010 06:14

JCPenney, one of the leading departmental store brands of United States, has set up shop on Facebook. JCPenny’s Facebook page allows consumers to buy clothes, share review, and tell friends about purchases.

JCPenny’s integration with Facebook started in October, when JCPenny introduced the social platform’s “Like” button into its banner ads. The company currently has 1.4 million fans on Facebook, a figure which is expected to increase as Christmas approaches.

The 97 year old company is not the first retailer to sell its products using the social networking site. In August 2009, 1-800-Flowers, started offering Facebook-based transactions. Other companies like Delta Airlines and Procter & Gamble are also runs e-commerce site on the network.

With 500 million active users, Facebook is a very alluring market for big and small business alike. Let see who’ll be next to open his/her shop on Facebook.

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