March 17, 2011 08:54
Middle East is experiencing a period of internet boom. There are currently 63 million internet users in the Middle East. Arabic has beaten French, Russian and Korian in internet penetration to become the 7th most popular language online, while internet is growing at an average rate of 1,825% per annum in the Middle East. As a matter of fact , UAE – with its 3.75 Million web users (in 2010), is budding four times faster than the rest of the world in internet growth. Its all happeing in the Middle East and it's certainly the best of time for digital marketing and promotion.
Below is a survey and infographics conducted by International Quality & Productivity Centre (IQPC) highlighting some of the most principle advantages of digital marketing in the Middle East. The research not only serves as a wakeup call for companies struggling to cope with the digital revolution, but also helps companies that have taken the plunge to take "better "decisions in light of prevailing trends.
The web, coupled with the power of social sites like Facebook & Twitter, has made distances shorter and the world smaller. The sheer ability to interact with million at a click of a button makes internet, and especially social media – where interaction is more direct and personal, the most effective & efficient weapon in a marketer’s arsenal - a point attested by the above survey & infographics.
