June 16, 2011 06:12
Online marketing is changing the face of advertising across the globe. Online advertising is challenging television as the most popular consumer media and is steadily increasing its marketing dollars. Indeed, the advertising share of online giants like Google, Facebook, Twitter and YouTube is increasing every month and serves as an independent indicator of the changing trajectory of advertising trends.
Below is a brilliantly designed infographics (created by Mashable.com) giving a snapshot of where the industry stands today in terms of dollar value:
Nearly half of online advertising money is going for searches while the other half is going for display. Online ads are becoming more social and lead oriented while spending on guerilla and email marketing is decreasing. These adjustments show the casual relationship between the changing online demographics and the advertising market’s response, which has become the linchpin of global online advertising and marketing.
The figures mentioned above, even when they are tainted with an American hue, nevertheless point towards a global paradigm shift. Marketing activities across the world are focusing on establishing a solid online presence. Even here in the Middle East, especially in countries like UAE, Qatar, Bahrain and Oman the trend seems to hold strong – although the pace and scale varies between nations.
