Since opening its doors in 1988, Rivoli has grown from an exclusive watch dealer to become one of the most diversified luxury life-style retail groups of UAE. Today Rivoli has become synonymous with brands like Anne Klein, CK, Dior, D&G, Dunhill, Eden Park, Ferrari, Gucci, Giorgio Armani, Hugo Boss, Jaeger-le Coultre, MontBlanc, Prada, Rado, Ray Ban, Swatch, TAG Heuer, Versace and many, many more. The company’s network includes 35 retail stores in all the major cities of United Arab Emirates, while the brand also maintains a strong presence in Qatar, Bahrain and Oman as well.
It was during the process of diversification that Rivoli realized the need for online marketing. A stopgap website was setup to give the company an online presence. However as time went by Rivoli realized that they needed a fresh website that was not only in line with the company’s images but was designed to stand the test of time. With these ends in mind the company’s marketing team approached Traffic Online JLT to design and build the new Rivoli Group website – a task which Traffic took and completed with flying colors!
The trend setting new Rivoli website designed by Traffic is all about promoting the brand’s life-style appeal. The new site is elegant, intuitive, and straightforward and is developed wholly to showcase luxury and prestige associated with the Rivoli brand.
The site features the latest in web design and development techniques and is designed to be “dynamic” in every respect –featuring a Web Content Management System (WCMS) controlled homepage, links, logs, menus, maps, images, backgrounds etc. The tailor-made WCMS not only makes the site suppler but also allows the company to keep the site up-to-date according to the latest shopper fads & trends.
The site uses the latest in web design and jQuery technology to be 100 percent “mobile web” compliant i.e. the new site is designed to function equally well on all mobile devices including Apple iphone, ipad and Google Android platforms – a feature of paramount importance for a luxury brand retailer/dealer in the Middle East.
Apart from multi-platform accessibility, and bespoke WCMS, the new website also features an advance search tool that allows users to explore the website according to outlet location or via product brand. In short, all these features coupled with stunning imagery and audience “call to action”, give the new website it’s unique “Oomph” appeal, and make it a true representation of the opulent Rivoli brand.
While defining the design philosophy behind the new website Nina Chohan, Sales & Accounts Director Traffic Online, explained: “We always design a website in view of its larger context and aim. We believe that all the elements of web design must come together to advance the larger context, aim and aspiration of client’s brand/company. This philosophy is the underlining characteristics of our dynamic web design strategy, and serves as the pole around which the new Rivoli website turns.”
The new website, with its classic outlook and luxuriant features, serves as an online representation of Rivoli’s “in style in store” brand message, and we hope, will serve Rivoli well for years to come.
