Emaar, the most masterly of all master developers in Dubai, now has a new smartphone app, developed by Traffic Online, to help clients find properties in Downtown Dubai.  The “Layer” based add-on supplements the functionality of Emaar’s “Downtown Dubai” smartphone app, and makes shopping for an ideal residence in Downtown Dubai quick and easy.

In layman’s terms, the Traffic add-on, being an integrated element of Emaar’s Downtown Dubai app, overlays property information on smartphone camera views. Users can simply point their smartphones at a building, street, or neighborhood in Downtown Dubai to see Emaar designated Point-of-Interest (POI) markers. Users can then tap residential POI markers to bring up the property’s title, thumbnail photo, details and listing for viewing.  The app can also bring up contact details, so an interested buyer/tenet can dial a number and contact the real estate agency associated with the property – it is one of the most convenient ways of searching for residential properties in Dubai, UAE.

“With an increase in smartphones, more and more property businesses are moving beyond websites and social media towards smartphone apps.” noted Nadia Constatino, Sales and Accounts Manager, Traffic Online. “Property businesses in UAE have plenty of opportunities to use layer apps, like the one we developed for Emaar, to improve their offerings and drive more time efficient and lucrative business towards them.”

Apart from plying real time information on residential buildings, the add-on developed by Traffic allows users to checkout some of the most recognized entertainment venues, hotels, malls, restaurants and spas in Downtown Dubai, thus making the app one of the most comprehensive, integrated real estate smartphone applications available in the market.