November 1, 2011 02:39
Thanks to Traffic Online, Kraft Foods Arabia, the leading FMCG’s of Middle East, now has a dazzling NEW web presence! The fully loaded website, featuring the latest and best in website design, development and eMarketing solutions, was rolled out a fews weeks ago at Dubai, United Arab Emirates.
“T
he idea was to give Kraft Foods Arabia a bold new all-aspect website that's incredibly fast, visually stunning and easy to use.” explained Nadia Constatino, Traffic’s Account Manager for the Kraft Foods Arabia Project. “
The new site was envisaged as a medium to market all Kraft Foods brands through a single unified platform”, explained Nadia, “
and was to give Kraft Foods Arabia the capability to focus away from traditional advertising mediums without compromising efficiency and efficacy of its existing marketing mix”.
This was an extremely challenging undertaking as it involved designing a ‘SINGLE’ website for an extensive and diverse range of brands/products – each one big enough to merit a website of its own! Nevertheless the terrific people at Traffic Online took on the challenge, and the new Kraft Foods Arabia site was born.
The new website, which was developed in close consultation with Kraft Foods Arabia’s marketing team, utilizes the latest in advance design software and techniques, to provide Kraft Foods Arabia with an awe-inspiring web platform for strategic brand management/promotion and customer relations. The site sports unique features like recipe collection, bilingual interface, and an iconic homepage, all created in line with the strictest international website design and development requirement.
Apart from its “oomph” factor, the new Kraft Foods Arabia site features an intuitive user interface, which provides visitors with instant access to required information (as in this case recipes). The site is built using Microsoft SharePoint, and incorporates a robust architecture optimized for search engine and social media integration.
All in all we are extremely pleased to add Kraft Foods Arabia to our portfolio of website design successes.
