It maybe too late to talk about new year resolutions, but did you have one for this year? And more so, for your business and its web presence? If not, it’s still not too late. Just take a breather and shift a part of your focus from your business to ways of improving its online presence.

If your business exists on the web, you must already have a clear idea about the online search trends. Google dominates the online search industry and so it plays a pivotal role in making your business an online success. If you want to see your business website’s current ranking status on Google, make a quick list of all the products or services you offer and list all the possible search terms you’d try out as a customer to find each product or service. The search results may be disappointing for you as you might not locate yourself anywhere in Google’s top results. And chances are that on many industry-specific keywords, you are totally non-existent. So how to remedy this situation?

Think Search Engine Optimization which is the only possible and most effective way to make your website to crawl up in Google’s organic results. But it’s not something you’ll be able to do yourself. While you’re on a breather that we advised, approach an SEO professional and have him analyze your website and make you a bespoke SEO proposal. A typical SEO proposal includes separate strategies for on-page and off-page optimization. On-page optimization plan may include recommendations for design and content changes on your site as these elements also play a key part in Google’s ranking.

Typically, a website’s SEO analysis involves six major factors that determine the site’s organic search ranking. These factors include:

Site Penalties
Optimizers make sure your site is not breaking any search engine rules. The penalties can include several elements like invisible text, keyword stuffing, over optimization, duplicate content or too many paid links.

Content Value
SEOs gauge the value of your website content using various metrics. They weigh the size, uniqueness and freshness of your site’s content. “Content is king” is what they say and quality content is always seen as more relevant and valuable by the search engines.

Internal Linking
Search Engine Optimizers analyze whether or not your site is using clean URLs with no Session IDs. For example, instead of your contact form's URL reading, "http://www.example.com/node/1348thsliea?238tah1348585, you'd want it to read "http://www.example.com/contact".

Page Coding
Search engines view your site in a completely different way than human beings do. It’s not the pleasant look, but the flawless coding that captures search engines’ attention. Some significant coding factors include W3C compliance, CSS validation, tags and tables, code-to-content ratio and proper external filing etc.

Page Factors
Some of the critical page factors that search engine spiders tend to view as more important than other areas of your site include meta tags, meta descriptions, page tiles, image alt tags and headers. Optimizers make sure that all of these page factors are optimized around your industry specific keywords and phrases.

External Links
Pursuing external linking campaign can make a huge difference in your organic search results. The idea is to get as many links as you can from popular websites, with your targeted keyword phrases in the anchor and surrounding text.

Like every other industry, SEO is also seeing market saturation. Hundreds of SEO service providers have mushroomed on the web over the past few years. In this scenarion, choosing an SEO services provider that’s right for you may come as a challenge but all you have to look for is industry experience and of course portfolio. We at Traffic Online Media Solutions also offer SEO Services in Dubai. We are the only SEO company in Dubai offering full spectrum of web services under one roof. If you’re looking for SEO in Dubai, give us a try and we’ll deliver you the desired results.

We just Googled our business keyword “SEO in Dubai” and found us on number 7 on the first page. You can also be on Google’s first page for your business related search terms and we can make your New Year resolution come to fruition. Think about it!