Now your site’s better rankings are also speed-dependent as Google adds site speeds into the list of its search ranking crtieria. The rumours about Google’s possible inclusion of the speed factor in its search ranking criteria started to make headlines back in November 2009 when Google launched its Site Performance tool as a part of Webmaster Tool Labs. According to Google itslef, the tool “shows you the average page load time for pages in your site, the trend over the last few months, and some suggestions on how to make the pages load faster.”

Google has lately been obsessed with speed and efficiency for the overall good of the web. The major purpose behind its site performance tool and now the site speed signal is that Google wants to ensure that users get the most relevant results twinned with a great user experience for which speed plays a central role. “Fast sites increase user satisfaction and improve the overall quality of the web (especially for those users with slow internet connections),” Google explains.

The web giant revealed its decision of using site speed in search rankings in the company’s official blog on April 9. “You may have heard that here at Google we're obsessed with speed, in our products and on the web. As part of that effort, today we're including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests,” is how Google’s blog post opens. Google goes on to explain in the post how faster sites create happier users and how people tend to spend less time on slow sites.

But thankfully, page relevance is still more important for Google and only less than 1% of the search queries are being affected by the newly implemented site speed signal at present. Moreover, the site speed signal is currently applying only “for visitors searching in English on Google.com.” Those who haven’t seen any change to their rankings means that the speed signal didn’t impact their website, as Google puts it.

In addition to its own site performance tool, Google also recommends some other tools for measuring site speeds and performance. These tools include Page Speed, YSlow, and WebPagetest.

People have mixed feelings for this new change from Google. In response to the blog post, a user @amanda posted a comment saying, “Exciting stuff. Glad speed is becoming a target for search ranking…” Another user @dianosq didn’t think it was a good idea and asked “What about sites that post lots of photos on their pages or use complex services that take longer to load? What about all the sites that use advertisement?...” While a user @navi arora was left bemused complaining, “Now i have to move my websites from Shared Hosting to VPS :( ”


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