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NEW & EMERGING PLATFORMS

It is important for brands to evaluate the emergence of new digital platforms as an option when it comes to digital marketing. At Traffic we understand that different brand audiences have their own preferences of how they would like to access digital content whether it's on desktop, mobile or even a watch. Connecting audiences to your brand through emerging devices along with, customised creatives to improve the consumer experience is what the experts here at Traffic specialise in.

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CONTEXT AWARE COMPUTING

Context aware computing will give your business the competitive advantage against all the rest. Detecting environmental and situational information about people, places or things will put you ahead of others in predicting needs and offering solutions to your customers. Telecommunications and IT, Banking, Financial Services, Insurance and Healthcare are just a few of the industries that will be revolutionised with the use of mobile, sensor and location-based technology.
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Web based applications
 

PROGRAMMATIC ADVERTISING

Programmatic advertising is an automation tool that uses artificial intelligence (AI) and real-time bidding (RTB) for digital marketing, online ads and social media campaigns. It helps you tailor your ads to reach the right consumer, at the right time and place and enables you to create and manage campaigns that will track consumer behavior and adapt to your company’s needs for exposure, engagement and ultimately, success. We can support you to get the most out of programmatic advertising.
THE BENEFITS OF PROGRAMATIC ADVERTISING

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HYPER SEGMENTATION

We can help you take market segmentation to the next level and take advantage of the rich consumer data available online. Hyper segmentation, with techniques like progressive profiling and addressable marketing, will help you collect data on specific consumer preferences and information about their online behavior. This will ensure that your message reaches a specifically targeted group of consumers, which will make your digital marketing strategies even more effective.
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Web based applications
 

PROXIMITY & MICRO-LOCATION MARKETING

Proximity and Micro-Location Marketing is an emerging technology that allows companies to hyper-target consumers. This will enable you to establish a close relationship with individual consumers who would receive personalised advertisements according to their preferences. It also enables companies to track consumers via Bluetooth technology and message them when they are in close proximity to their businesses, reward loyal customers and identify which areas are highly trafficked.
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24/7 WEBCASTING

Webcasting is becoming an increasingly effective and popular way to reach a vast audience, but there’s more to come. 24/7 Webcasting will allow companies to broadcast entertaining content to their audiences 24 hours a day, 7 days a week. Brands will use this as a way to get more exposure by live-streaming their channels non-stop to their followers and customers as well as interact with them during the live-streams.
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Web based applications
 

VIRTUAL SPACES

Virtual reality is something marketers are going to be hearing a lot of in the years to come. Incorporating virtual spaces in marketing schemes with the help of virtual headset devices is going to become very popular. The entertainment and gaming industries will definitely benefit from it as well as the retail industry. Some of the implementations involve creating a 360-degree blockbuster the viewers will be fully immersed into, giving consumers the opportunity to enjoy concerts on the other side of the world as though they were part of the audience or creating virtual stores consumers will be able to browse through as if they were actually there.
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THE INTERNET OF THINGS (IOT)

The ubiquitous nature of the Internet is offering businesses unique opportunities in locating and engaging with their customers. IoT has a tremendous impact on marketing and consumer experience because in an era in which devices, objects, buildings, vehicles, etc. are interconnected, digital marketing will become even more consumer oriented. We can provide you with the tools you need to use this connectivity to your advantage and gain insight on how consumers interact with their devices and your product and create content which will reach and influence your intended audience.
MORE ON THE INTERNET OF THINGS (IoT)

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Web based applications
 

GESTURE AND MULTI-TOUCH DEVELOPMENT

Interactive Showcase is a powerful tool that will reach and inspire your audiences. When creating multi-touch applications, we think about many elements that ensure the outcome is a success. These factors include the UI, how and why people would interact with the product and the problem we are trying to solve. There are three areas of touch: basic touch, multi-touch and gestures. In basic touch, the user's finger replaces the mouse button. Basic touch applications should use big buttons and wizard-style applications. Examples include Kiosk, Post Office, ATM and Self Checkout.
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3D CONTENT CREATION AND SFX

We believe your content should reflect the quality of your company. Using 3D content will help create an experience that ensures you remain unique, progressive and in the lead.
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Web based applications
 

BEACON TECHNOLOGY

The physical and digital worlds are converging, and certain industries are being transformed. Retail spaces, airports, and large shopping malls are some of the industries which are reaping the rewards of re-invention through the use of Beacon Technology. Let us help you make use of Beacon technology to transform your business.
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LET'S WORK TOGETHER!

CONTACT US

Call: +971 (0)4 454 2230

© 2016 TRAFFIC GROUP LTD. UAE - Saudi Arabia - Pakistan

Traffic – a post digital agency!

Traffic is an integrated post digital agency, offering front-line expertise and quantitative returns for clients in building brand reputation, increasing online visibility and audience engagement.

Based in Dubai, UAE with offices in Saudi Arabia and Pakistan, Traffic is a team of over 90+ digital innovators, line crossers, rain makers who display and implement an impressive range of skills in website design and development, digital marketing and enterprise solutions.

Trusted by leading brands as the ‘go to’ company for high-end web designs, development and strategic digital marketing campaigns, we take pride in delivering the highest standards of digital solutions in the MENA region.

Traffic’s Mantra - Born Digital, Staying Digital

This unique mantra stirs passion to initiate, innovate and implement new digital strategies. We creatively signpost customer’s journey to transform engagement into conversion. Whether our clients are looking to drive converting traffic, develop viral social contact, or are simply interested in getting in touch with the wider audience, we help them reach new levels of success.

To help our clients stay digital, we not only explore their profile and customer journey, but also analyse their competitors and marketplace to position them at the top. All in all, our staying digital approach enables us to embrace latest design trends, development and digital campaigns. Starting from the crucial concept of listening to and understanding clients' vision and aims, we offer delightful services and create memorable experiences with the help of mindful research, critical analysis and detailed information architecture.

AT TRAFFIC - CLIENTS COME FIRST

Knowing that a positive first impression is essential to relationships, we offer that comfort zone to our clients where they build trust and integrity, and find enough room to reflect and reinforce their first impression.

Keeping clients first gives us a sense of fulfillment and energy to drive results. Our simple 'take on' and 'can do' strategy brings clients closer to us and helps in creating a bond. With our high quality services, customer support and client handling, we not only deliver, we keep our clients informed about the choices we have and decisions we take while designing, developing and deploying any digital activity.

TRAFFIC – AN AGENCY YET HOME TO GEEKS!

Traffic is home to innovators and digital geeks. With a hand-picked team of professionals, Traffic instills ethical company culture to initiate, engineer, innovate and work out digital solutions that are deemed impossible. Traffic’s vibrant yet personalised work space let’s people work individually and in groups, while having a perfect environment to learn, unlearn and relearn new ideas.

Traffic’s select team plays an important role in building lasting relationships with end users and, thus, in supporting the brand’s promise. Our team of creative directors, copywriters, digital experts and website developers in UAE creates a perfect combination to take on challenging projects falling into areas like web designs, content management systems, e-marketing solutions, web apps, android and iPhone apps, bespoke software development, hosting, search engine optimisation, social media marketing, pay per click marketing, affiliate marketing, video advertisements, digital marketing consultancy and branding solutions to help clients stay on the winning side.

TRAFFIC AT TRAFFIC

Traffic boasts a huge fan base of over 200 high performing clientele including Unilever, Emaar, PwC, TDIC, Etihad, Sharjah Tourism, The Dubai Mall, Sipchem and so on. Traffic takes great pride in experiencing high incoming traffic from across the globe. Our reputed clients advocate and embrace Traffic as one of the most rewarding digital agency in the United Arab Emirates.

If you are looking forward to give a digital boost to your business, we’d love to start a conversation about how that can happen. Call us on +971 (0)4 454 2230 to see how we can help you get more from your business website and digital marketing campaigns.

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