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NEW & EMERGING PLATFORMS

It is important for brands to evaluate the emergence of new digital platforms as an option when it comes to digital marketing. At Traffic we understand that different brand audiences have their own preferences of how they would like to access digital content whether it's on desktop, mobile or even a watch. Connecting audiences to your brand through emerging devices along with, customised creatives to improve the consumer experience is what the experts here at Traffic specialise in.

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CONTEXT AWARE COMPUTING

Context aware computing will give your business the competitive advantage against all the rest. Detecting environmental and situational information about people, places or things will put you ahead of others in predicting needs and offering solutions to your customers. Telecommunications and IT, Banking, Financial Services, Insurance and Healthcare are just a few of the industries that will be revolutionised with the use of mobile, sensor and location-based technology.
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Web based applications
 

PROGRAMMATIC ADVERTISING

Programmatic advertising is an automation tool that uses artificial intelligence (AI) and real-time bidding (RTB) for digital marketing, online ads and social media campaigns. It helps you tailor your ads to reach the right consumer, at the right time and place and enables you to create and manage campaigns that will track consumer behavior and adapt to your company’s needs for exposure, engagement and ultimately, success. We can support you to get the most out of programmatic advertising.
THE BENEFITS OF PROGRAMATIC ADVERTISING

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HYPER SEGMENTATION

We can help you take market segmentation to the next level and take advantage of the rich consumer data available online. Hyper segmentation, with techniques like progressive profiling and addressable marketing, will help you collect data on specific consumer preferences and information about their online behavior. This will ensure that your message reaches a specifically targeted group of consumers, which will make your digital marketing strategies even more effective.
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Web based applications
 

PROXIMITY & MICRO-LOCATION MARKETING

Proximity and Micro-Location Marketing is an emerging technology that allows companies to hyper-target consumers. This will enable you to establish a close relationship with individual consumers who would receive personalised advertisements according to their preferences. It also enables companies to track consumers via Bluetooth technology and message them when they are in close proximity to their businesses, reward loyal customers and identify which areas are highly trafficked.
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24/7 WEBCASTING

Webcasting is becoming an increasingly effective and popular way to reach a vast audience, but there’s more to come. 24/7 Webcasting will allow companies to broadcast entertaining content to their audiences 24 hours a day, 7 days a week. Brands will use this as a way to get more exposure by live-streaming their channels non-stop to their followers and customers as well as interact with them during the live-streams.
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Web based applications
 

VIRTUAL SPACES

Virtual reality is something marketers are going to be hearing a lot of in the years to come. Incorporating virtual spaces in marketing schemes with the help of virtual headset devices is going to become very popular. The entertainment and gaming industries will definitely benefit from it as well as the retail industry. Some of the implementations involve creating a 360-degree blockbuster the viewers will be fully immersed into, giving consumers the opportunity to enjoy concerts on the other side of the world as though they were part of the audience or creating virtual stores consumers will be able to browse through as if they were actually there.
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THE INTERNET OF THINGS (IOT)

The ubiquitous nature of the Internet is offering businesses unique opportunities in locating and engaging with their customers. IoT has a tremendous impact on marketing and consumer experience because in an era in which devices, objects, buildings, vehicles, etc. are interconnected, digital marketing will become even more consumer oriented. We can provide you with the tools you need to use this connectivity to your advantage and gain insight on how consumers interact with their devices and your product and create content which will reach and influence your intended audience.
MORE ON THE INTERNET OF THINGS (IoT)

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Web based applications
 

GESTURE AND MULTI-TOUCH DEVELOPMENT

Interactive Showcase is a powerful tool that will reach and inspire your audiences. When creating multi-touch applications, we think about many elements that ensure the outcome is a success. These factors include the UI, how and why people would interact with the product and the problem we are trying to solve. There are three areas of touch: basic touch, multi-touch and gestures. In basic touch, the user's finger replaces the mouse button. Basic touch applications should use big buttons and wizard-style applications. Examples include Kiosk, Post Office, ATM and Self Checkout.
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3D CONTENT CREATION AND SFX

We believe your content should reflect the quality of your company. Using 3D content will help create an experience that ensures you remain unique, progressive and in the lead.
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Web based applications
 

BEACON TECHNOLOGY

The physical and digital worlds are converging, and certain industries are being transformed. Retail spaces, airports, and large shopping malls are some of the industries which are reaping the rewards of re-invention through the use of Beacon Technology. Let us help you make use of Beacon technology to transform your business.
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Call: +971 (0)4 454 2230