What is CAC?

By using environmental and situational data about people, things and places, context-aware computing (CAC) can anticipate the needs of consumers and provide situational content and experiences. Applications can deliver tailored information to customers by accessing their location, activity and social environment. Application Programming Interfaces (APIs) are being developed by large companies such as Google, Apple and Microsoft to innovate their commercial applications. Often grouped under the broad term of location based services (LBS), context-aware computing is still seen as being in its infancy. Nevertheless, CAC has many useful applications in numerous different industries and is estimated to increase from $12.60 billion in 2012 to a staggering $119.90 billion by 2018.

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Roadmap for Context-Aware Computing

The following technology roadmap displays the predicated rise of CAC over the course of ten years and more. It estimates the spread of services and applications providing tailored data to the consumer, drawing on their preferences, location, current activity and time of day to further increase accuracy.

Context-Aware Computing

The Advantages of Being Context-Aware

CAC can tackle a large amount of common business problems. As consumers use a wider variety of different browsers, applications, devices and operating systems, so too will problems in their user experience also increase. These problems allow us to understand a customer more closely--something very important to us here at Traffic. New business opportunities will emerge from this improved understanding, reducing frustration and complexity for the user by increasing productivity. Context is already essential in mobile consumer services and widely seen as important to mobile devices as search engines are to traditional web browsing. There are numerous applications for business solutions, from improving the accuracy of call centres to enhancing marketing.

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Other ways in which CAC can improve your business processes are as follows:

  • Luring and keeping new customers
  • Developing new services and products
  • Reducing overall costs
  • Extending current customer relationships
  • Improving your workforce's effectiveness
  • Expanding your business into new geographies and markets

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Context-Aware Computing

How Should You Invest in Context-Aware Computing?

As the economic climate continues to affect the United Arab Emirates and the rest of the world, Traffic's context-aware technology provides exciting business opportunities. Context-rich information is a way to improve and hone your existing business model. It's essential to get involved as early as possible. As context-aware computing is still developing, when it inevitably becomes more widespread, those who are already implementing context-aware solutions will have an enormous advantage over the competition. Currently, privacy and trust are a concern for consumers and a certain amount of experimenting will be necessary for a business to succeed.

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Traffic's CAC Plan

Traffic has a clear plan for helping your business introduce context-aware computing. First, a strategic initiative must be established that will be enhanced through utilising context data. The application itself should neither be too simple nor too complex. Whereas some others believe it should be as simple as possible, this typically restricts the full benefits that your company will receive. The costs of acquiring context information should be carefully considered to ensure the investment is benefiting the business. For the consumer, privacy concerns are essential and should be sensitively handled.

Traffic's context-aware technology can revolutionise your business. If you're ready to get started, contact us today at +971 (0)4 454 2230

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© 2016 TRAFFIC GROUP LTD. UAE - Saudi Arabia - Pakistan

Traffic – a post digital agency!

Traffic is an integrated post digital agency, offering front-line expertise and quantitative returns for clients in building brand reputation, increasing online visibility and audience engagement.

Based in Dubai, UAE with offices in Saudi Arabia and Pakistan, Traffic is a team of over 90+ digital innovators, line crossers, rain makers who display and implement an impressive range of skills in website design and development, digital marketing and enterprise solutions.

Trusted by leading brands as the ‘go to’ company for high-end web designs, development and strategic digital marketing campaigns, we take pride in delivering the highest standards of digital solutions in the MENA region.

Traffic’s Mantra - Born Digital, Staying Digital

This unique mantra stirs passion to initiate, innovate and implement new digital strategies. We creatively signpost customer’s journey to transform engagement into conversion. Whether our clients are looking to drive converting traffic, develop viral social contact, or are simply interested in getting in touch with the wider audience, we help them reach new levels of success.

To help our clients stay digital, we not only explore their profile and customer journey, but also analyse their competitors and marketplace to position them at the top. All in all, our staying digital approach enables us to embrace latest design trends, development and digital campaigns. Starting from the crucial concept of listening to and understanding clients' vision and aims, we offer delightful services and create memorable experiences with the help of mindful research, critical analysis and detailed information architecture.


Knowing that a positive first impression is essential to relationships, we offer that comfort zone to our clients where they build trust and integrity, and find enough room to reflect and reinforce their first impression.

Keeping clients first gives us a sense of fulfillment and energy to drive results. Our simple 'take on' and 'can do' strategy brings clients closer to us and helps in creating a bond. With our high quality services, customer support and client handling, we not only deliver, we keep our clients informed about the choices we have and decisions we take while designing, developing and deploying any digital activity.


Traffic is home to innovators and digital geeks. With a hand-picked team of professionals, Traffic instills ethical company culture to initiate, engineer, innovate and work out digital solutions that are deemed impossible. Traffic’s vibrant yet personalised work space let’s people work individually and in groups, while having a perfect environment to learn, unlearn and relearn new ideas.

Traffic’s select team plays an important role in building lasting relationships with end users and, thus, in supporting the brand’s promise. Our team of creative directors, copywriters, digital experts and website developers in UAE creates a perfect combination to take on challenging projects falling into areas like web designs, content management systems, e-marketing solutions, web apps, android and iPhone apps, bespoke software development, hosting, search engine optimisation, social media marketing, pay per click marketing, affiliate marketing, video advertisements, digital marketing consultancy and branding solutions to help clients stay on the winning side.


Traffic boasts a huge fan base of over 200 high performing clientele including Unilever, Emaar, PwC, TDIC, Etihad, Sharjah Tourism, The Dubai Mall, Sipchem and so on. Traffic takes great pride in experiencing high incoming traffic from across the globe. Our reputed clients advocate and embrace Traffic as one of the most rewarding digital agency in the United Arab Emirates.

If you are looking forward to give a digital boost to your business, we’d love to start a conversation about how that can happen. Call us on +971 (0)4 454 2230 to see how we can help you get more from your business website and digital marketing campaigns.


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