What is CAC?
By using environmental and situational data about people, things and places, context-aware computing (CAC) can anticipate the needs of consumers and provide situational content and experiences. Applications can deliver tailored information to customers by accessing their location, activity and social environment. Application Programming Interfaces (APIs) are being developed by large companies such as Google, Apple and Microsoft to innovate their commercial applications. Often grouped under the broad term of location based services (LBS), context-aware computing is still seen as being in its infancy. Nevertheless, CAC has many useful applications in numerous different industries and is estimated to increase from $12.60 billion in 2012 to a staggering $119.90 billion by 2018.
Roadmap for Context-Aware Computing
The following technology roadmap displays the predicated rise of CAC over the course of ten years and more. It estimates the spread of services and applications providing tailored data to the consumer, drawing on their preferences, location, current activity and time of day to further increase accuracy.
The Advantages of Being Context-Aware
CAC can tackle a large amount of common business problems. As consumers use a wider variety of different browsers, applications, devices and operating systems, so too will problems in their user experience also increase. These problems allow us to understand a customer more closely--something very important to us here at Traffic. New business opportunities will emerge from this improved understanding, reducing frustration and complexity for the user by increasing productivity. Context is already essential in mobile consumer services and widely seen as important to mobile devices as search engines are to traditional web browsing. There are numerous applications for business solutions, from improving the accuracy of call centres to enhancing marketing.