What is Hyper-Segmentation?

A specific consumer's segment can be pinpointed with hyper-segmentation. The two most popular methods for this are 'addressable marketing' and 'progressive profiling'. Utilising digital communication services, addressable marketing gathers details about online behaviours such as content interaction, site visitation and exposure to advertising. In contrast to this, progressive profiling uses interactive websites to amass its data. They typically do this by asking consumers for specific information during their interaction, thereby receiving valuable details about the preferences of those individual consumers. Here at Traffic, we provide hyper-segmentation as one of many strategic services for businesses throughout the Middle East and beyond.

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Hyper Segment Lifestyles

Think about the way you define yourself: the things you buy, the places you go, the clothes you wear. Whether you live in Dubai or elsewhere in the UAE. A large part of your identity is the lifestyle you choose. As such, lifestyles are their own brands with their own communities and forms of loyalty. This is something that lifestyle ecommerce brands have effectively tapped into. They specialise in forming highly-focused customer niches, the more specific the better. For example: educated single sporty men with above-average salaries and an interest in all things vintage. By defining a lifestyle, you define the customer, and the more niche that lifestyle is, the more the customer feels that you understand them.

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Using Micro Targeting with Hyper-segmentation

As a professional digital agency, Traffic understands the power of micro targeting. Targeted advertisements are 200% more effective than untargeted ones. Not only that, but the more targeted they are, the more effective they become. A huge amount of consumer information is available online, thanks to social media sites such as Facebook and Twitter. All this information assists in micro targeting by allowing advertisers to pinpoint niche consumer groups within specialised demographics. Marketers throughout the United Arab Emirates are utilising this data more and more each year and 2016 will be no different. By identifying the lifestyles targeted by your competition, you can hyper segment efficiently by differentiating from them. It's also possible, of course, to target the same lifestyle as your competition, as long as your strategy for acquisition is flawless. The first step in achieving this is to identify the particular consumer you wish to acquire and to find out whether any other company has already claimed them.

If you'd like to find out more about Traffic's hyper-segmentation marketing, don't hesitate to call us at +971 (0)4 454 2230

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Call: +971 (0)4 454 2230

© 2016 TRAFFIC GROUP LTD. UAE - Saudi Arabia - Pakistan

Traffic – a post digital agency!

Traffic is an integrated post digital agency, offering front-line expertise and quantitative returns for clients in building brand reputation, increasing online visibility and audience engagement.

Based in Dubai, UAE with offices in Saudi Arabia and Pakistan, Traffic is a team of over 90+ digital innovators, line crossers, rain makers who display and implement an impressive range of skills in website design and development, digital marketing and enterprise solutions.

Trusted by leading brands as the ‘go to’ company for high-end web designs, development and strategic digital marketing campaigns, we take pride in delivering the highest standards of digital solutions in the MENA region.

Traffic’s Mantra - Born Digital, Staying Digital

This unique mantra stirs passion to initiate, innovate and implement new digital strategies. We creatively signpost customer’s journey to transform engagement into conversion. Whether our clients are looking to drive converting traffic, develop viral social contact, or are simply interested in getting in touch with the wider audience, we help them reach new levels of success.

To help our clients stay digital, we not only explore their profile and customer journey, but also analyse their competitors and marketplace to position them at the top. All in all, our staying digital approach enables us to embrace latest design trends, development and digital campaigns. Starting from the crucial concept of listening to and understanding clients' vision and aims, we offer delightful services and create memorable experiences with the help of mindful research, critical analysis and detailed information architecture.


Knowing that a positive first impression is essential to relationships, we offer that comfort zone to our clients where they build trust and integrity, and find enough room to reflect and reinforce their first impression.

Keeping clients first gives us a sense of fulfillment and energy to drive results. Our simple 'take on' and 'can do' strategy brings clients closer to us and helps in creating a bond. With our high quality services, customer support and client handling, we not only deliver, we keep our clients informed about the choices we have and decisions we take while designing, developing and deploying any digital activity.


Traffic is home to innovators and digital geeks. With a hand-picked team of professionals, Traffic instills ethical company culture to initiate, engineer, innovate and work out digital solutions that are deemed impossible. Traffic’s vibrant yet personalised work space let’s people work individually and in groups, while having a perfect environment to learn, unlearn and relearn new ideas.

Traffic’s select team plays an important role in building lasting relationships with end users and, thus, in supporting the brand’s promise. Our team of creative directors, copywriters, digital experts and website developers in UAE creates a perfect combination to take on challenging projects falling into areas like web designs, content management systems, e-marketing solutions, web apps, android and iPhone apps, bespoke software development, hosting, search engine optimisation, social media marketing, pay per click marketing, affiliate marketing, video advertisements, digital marketing consultancy and branding solutions to help clients stay on the winning side.


Traffic boasts a huge fan base of over 200 high performing clientele including Unilever, Emaar, PwC, TDIC, Etihad, Sharjah Tourism, The Dubai Mall, Sipchem and so on. Traffic takes great pride in experiencing high incoming traffic from across the globe. Our reputed clients advocate and embrace Traffic as one of the most rewarding digital agency in the United Arab Emirates.

If you are looking forward to give a digital boost to your business, we’d love to start a conversation about how that can happen. Call us on +971 (0)4 454 2230 to see how we can help you get more from your business website and digital marketing campaigns.


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