The Next Generation of Digital Engagement

The internet has been through many transformative phases, from the spread of file sharing to the rise of e-commerce and, more recently, the explosion of social media. The Internet of Things (IoT) is the concept of connecting things and devices and is seen as the next great phase. It's not just cell phones and tablets, however. Sensors, security cameras and even production machines are all part of the connected Internet of Things. By 2022, there are expected to be 14 billion devices connected to the internet, including many throughout the Middle East. This connectivity of devices is so exciting and important because it opens up new business models, revenue streams and consumer insights. What we learn from these insights can be used to develop new services that enhance and expand traditional product business.

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What exactly is the Internet of Things (IoT)?

It's something that everyone at Traffic is excited about. Can you picture the physical world becoming a digital information system? Imagine in the future when commonplace physical objects are connected to the internet and able to communicate with other devices. This is the foreseeable computing concept known as the Internet of Things. It is primarily associated with RFID as the main method of communication but other theories suggest alternative sensor technologies could be used such as QR codes or wireless.

The IoT is important because when an object represents itself through digital means, it becomes something more significant than just the object on its own. Where once the object only related to you, now it is suddenly communicating with nearby objects and defining itself in relation to them while accessing database information. "Ambient intelligence" is when multiple objects all communicate together. People typically imagine connectivity between computers, smartphones and tablets. With the IoT, however, anything can be connected to anything else and can communicate independently of humans in an intelligent way.

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Is the Internet of Things Going to Affect Your Business?

The IoT will eventually affect all businesses throughout the United Arab Emirates and the rest of the world, but how much it will affect yours depends upon what industry you are in. Currently, manufacturing is the most advanced in its IoT progress, using technology to track and organise machines and people. Agriculture has also seen considerable progress as farmers utilise connected sensors to monitor livestock and crops in an effort to boost the efficiency and production of crop growth and animal health. There are countless other examples and only the future itself will reveal all the ways in which devices will connect throughout our lives. With plants and tools, the benefits are clear but when IoT is applied to people themselves, the potential for misuse and the invasion of privacy is troubling. Connected objects could easily be used to track or monitor people in order to improve their work efficiency. While this might make sense from a business point of view, there is something almost Orwellian about its implications.

Here at Traffic, we work closely with our customers to locate IoT business cases and utilise the technology to establish brand new revenue streams and business models while also increasing efficiency and decreasing costs. Would you like to know more about our services? Call us today at +971 (0)4 454 2230

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© 2016 TRAFFIC GROUP LTD. UAE - Saudi Arabia - Pakistan

Traffic – a post digital agency!

Traffic is an integrated post digital agency, offering front-line expertise and quantitative returns for clients in building brand reputation, increasing online visibility and audience engagement.

Based in Dubai, UAE with offices in Saudi Arabia and Pakistan, Traffic is a team of over 90+ digital innovators, line crossers, rain makers who display and implement an impressive range of skills in website design and development, digital marketing and enterprise solutions.

Trusted by leading brands as the ‘go to’ company for high-end web designs, development and strategic digital marketing campaigns, we take pride in delivering the highest standards of digital solutions in the MENA region.

Traffic’s Mantra - Born Digital, Staying Digital

This unique mantra stirs passion to initiate, innovate and implement new digital strategies. We creatively signpost customer’s journey to transform engagement into conversion. Whether our clients are looking to drive converting traffic, develop viral social contact, or are simply interested in getting in touch with the wider audience, we help them reach new levels of success.

To help our clients stay digital, we not only explore their profile and customer journey, but also analyse their competitors and marketplace to position them at the top. All in all, our staying digital approach enables us to embrace latest design trends, development and digital campaigns. Starting from the crucial concept of listening to and understanding clients' vision and aims, we offer delightful services and create memorable experiences with the help of mindful research, critical analysis and detailed information architecture.


Knowing that a positive first impression is essential to relationships, we offer that comfort zone to our clients where they build trust and integrity, and find enough room to reflect and reinforce their first impression.

Keeping clients first gives us a sense of fulfillment and energy to drive results. Our simple 'take on' and 'can do' strategy brings clients closer to us and helps in creating a bond. With our high quality services, customer support and client handling, we not only deliver, we keep our clients informed about the choices we have and decisions we take while designing, developing and deploying any digital activity.


Traffic is home to innovators and digital geeks. With a hand-picked team of professionals, Traffic instills ethical company culture to initiate, engineer, innovate and work out digital solutions that are deemed impossible. Traffic’s vibrant yet personalised work space let’s people work individually and in groups, while having a perfect environment to learn, unlearn and relearn new ideas.

Traffic’s select team plays an important role in building lasting relationships with end users and, thus, in supporting the brand’s promise. Our team of creative directors, copywriters, digital experts and website developers in UAE creates a perfect combination to take on challenging projects falling into areas like web designs, content management systems, e-marketing solutions, web apps, android and iPhone apps, bespoke software development, hosting, search engine optimisation, social media marketing, pay per click marketing, affiliate marketing, video advertisements, digital marketing consultancy and branding solutions to help clients stay on the winning side.


Traffic boasts a huge fan base of over 200 high performing clientele including Unilever, Emaar, PwC, TDIC, Etihad, Sharjah Tourism, The Dubai Mall, Sipchem and so on. Traffic takes great pride in experiencing high incoming traffic from across the globe. Our reputed clients advocate and embrace Traffic as one of the most rewarding digital agency in the United Arab Emirates.

If you are looking forward to give a digital boost to your business, we’d love to start a conversation about how that can happen. Call us on +971 (0)4 454 2230 to see how we can help you get more from your business website and digital marketing campaigns.


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