Our experience in Dubai and the United Arab Emirates has allowed us to identify creative and efficient ways of developing a strategy around social media influencers.
Firstly, you need to have very precise goals before connecting with influencers. You need to know the type of influencers you want to use and what you want them to share with their audience because hinting at exciting experiences in the email you send to them is the surest way to get them interested.
You need to be extremely creative about everything – how you approach them, what you get them to talk about, etc. Understand that advertising is omnipresent, and you need to be different to get their attention. Don’t be afraid to be bold!
Provide an experience, not a demand – When you ask influencers to review your product, they may do it, but if they aren’t excited about it, it will show. Instead of simply asking for it, provide them with a unique experience with your brand. They will be more authentic and creative talking about it, and your engagement rates will be better.
Visually valuable - Don’t forget to share high-resolution images with your influencers. The visual content needs to be as exciting as the written one, so get involved in the process.
Experiment with various influencers and topics and measure the engagement – Some of the topics or influencers will bring better results than others and the key to success is to identify the segments that work best for your brand.
Think niche topics and content quality – When measuring the success of an influencer for your brand, firstly you should consider the quality of the content and their relevance for a particular niche. Only after you have selected the best influencers from these points of view, you should consider which ones of them have the highest traffic and social results.
Discover what people want to share - There is no better way to enhance your reach than to create messages that are exciting to your target. The messages need to be unique, out-of-the-box and appeal to your audience so that they will want to share them by default.
Don’t employ influencers, build a network – The aim is not to use influencers for a one-time campaign but to create a network of bloggers and other types of influencers that will consistently help your brand and benefit your company.
Rely on Traffic to help you identify the right influencers for your company and create a custom strategy for transforming them into advocates of your brand. Contact us and let us discuss business strategy in a smart way!