Listening to Your Customers
Social media has empowered both businesses and consumers. As all businesses should listen to their customers, they should naturally pay close attention to their vocalisations on the social web. If you ignore this invaluable part of indirect customer feedback, you are missing out on a crucial business dialogue. Social media provides a platform for customers to express themselves openly and honestly. Nowadays, merely providing customer support over phone and email is simply insufficient. Instead of just utilising social media for marketing and promotion, many companies are incorporating it into their customer service. While this has been successful for many businesses, establishing such an infrastructure can be intimidating if an organisation is lacking in the resources to implement and support it.
Applications of Social Listening
Social listening enables you to identify new trends as they are still developing, not after they are established, allowing you to place yourself at their very centre. Analysing the effectiveness of active campaigns through social listening is also much more beneficial than those that have already finished. If you have ever wanted to know the honest public opinion about your brand and services without any bias or politeness, social listening is one of the most reliable sources of information. Finally, if you are uncertain about particular marketing decisions, social listening can give you invaluable guidance about which direction to take.
How Traffic Uses Social Listening
Being a high performing digital agency, Traffic will ensure that you provide the finest social customer care in the business. With our state of the art technology and social media experts, we're able to sift and analyse your customers' online conversation, whether they are in Dubai, elsewhere in the Middle East or even worldwide. This gives you access to invaluable customer opinion in order to improve your own customer service. We are capable of assessing customer location, sentiment, Net Promoter Score and their demographics. Our resulting social listening solutions include analytics, custom reporting and engagement advice.
Empower Your Brand with Social Listening Solutions
Depending on your needs, Traffic's team of social media experts can scale the scope of the social listening required. This could be simply observing for brand mentions in the United Arab Emirates or other countries in which you operate. Languages are not a problem; we can monitor in any you require.