Social Media Planning and Buying
One of the most powerful strategies in successful businesses is cross-media marketing, especially when used on the web. Traffic's team of experts provide online media buying and online media planning services that guarantee your brand can flourish with a vivid and well-known presence on the web. We specialise in not only finding the finest ad spaces and rates for our clients, but also ensuring that you fully take advantage of them. Being a media buying agency, we are highly experienced and skilled in all forms of media planning and buying. We use state of the art technologies such as Double Click, Zedo and Eye Blaster to track and further develop your web-based marketing activities. With a subscription to Comscore, we also use paid and unpaid custom research to form fully optimised plans. Finally, we utilise Planning Index referring to time spent, stickiness, reach, ROI and frequency.
Traffic's Online Media Planning and Buying Services
Here at Traffic, we have a number of services for media planning and online media buying to benefit your Dubai or UAE-based brand. From the beginning of a campaign right through to the end, we oversee all media planning and buying. We can also give you expert advice on search marketing, programmatic buying, display advertising and marketing in social channels. Our campaign planning service pinpoints your target demographics and forms targetable campaign goals and the most efficient path to reach them. Your media planning and buying strategies will gain invaluable research and information from our professional planning tools. Being a world class creative agency, we can produce targeted messages in all digital mediums. These include:
• Streaming Video
To fully take advantage of every ad impression, we can utilise all these mediums for any ad type you desire, including:
• Banner ads
Continually analysing and optimising marketing strategy is essential for the success of any media campaign. By employing an effective mix of external ad-serving and in-house tracking technology, we add value to your brand with accurate and productive analysis. Please consult our portfolio for examples of our work or check out our other services including social media optimisation, email marketing and website development. If you're interested in Traffic's social media buying solutions, please don't hesitate to contact us right away.