Front-end development involves everything in the user interface layer. It's important, governing everything from content delivery and user interactions, to website & email campaign performance. It's also exciting, combining interactive user interfaces (UI) and creative design.
Front-end development is responsible for everything that needs to run in a web browser, from email template development to responsive mobile websites.
Why do we need front-end development?
If your website looks great on your computer screen using your default browser – that's one thing. But what happens when a user opens your site from a different browser or from a different device and it looks all wrong? That viewer may never know how your website was intended to look, and that's a huge disappointment... especially if you consider how much work you put into creating your site. That’s why you need front-end development for all web projects.
Looks amazing. Loads lightning-fast. Fits perfectly on screen.
Good thing people are all different. The worldwide web would be pretty boring if everyone had to use the same devices and browsers to access their favorite content and reach their favorite companies. The challenge that comes with that? Every single browser and device comes with its own unique characteristics (i.e. screen size, pixel display, screen orientation, supported functions, etc.). These characteristics need to be taken into consideration when it's time to make your website look and function exactly the way it was designed to.
Front-end development is programming which each individual browser executes. It controls how your visitors visually perceive your site. It directs everything from how the site looks, to the amount of time it takes to load, to the feel and functionality of each component of your website.
In need of a great front-end web developer?