Online video accounts for 60% of all mobile traffic according to a Bytemobile Mobile Analytics Report and in the coming two years Cisco expects video to account for 67% of all consumer internet traffic globally.
LARGE CONSUMER BASE
More than 55% of all Internet users watch online videos every day, with branded video Content reaching nearly half of these users. Interestingly, more than half of these people (54%) then click though to the brand’s website (Econsultancy).
80% of Internet users recall watching a video ad on a website they visited in the past 30 days with 46% taking some action after viewing the ad, making video promotion over 6 times more effective than print and online (b2bmarketing.net and Online Publishers Association).
The average YouTube visitor watches 388.3 minutes of video each month according to Comscore.
Videos are the most shared form of brand Content on Facebook (Zuum) with 92 percent of mobile video viewers sharing videos with others, according to Invodo.
GREAT LINK TOOLS
Posts with videos attract three times more inward links than plain text posts according to SEOMOZ.
GREAT SEARCH RANKINGS
Videos in universal search results have a 41% higher click-through rate than plain-text results, Econsultancy estimates.
Website visitors will stay an average of two minutes longer on a site when they watch a video according to a Comscore study.
EMAIL VIDEO LINKS
Emails with video links received a 5.6% higher open rate and 96.38% higher click-through rate than email without video, according to Get Response says, with opt outs dropping by 75% (Eloqua).
HIGHER CLICK THROUGH ON EMAILS
Businesses saw a 200% to 300% increase in their click through rate when a video was included in an email and just using the word “video” in an email subject line saw open rates rise by 7% to 13% (Forrester and Experian).