REDEFINING THE ONLINE
SHOPPING EXPERIENCE

Carrefour is a world-renowned hypermarket and an important client for us. We had countless successful projects together, from redesigning their corporate website to improving the shopping experience for online users. In UAE, Carrefour has locations all across the seven Emirates, being the second largest retailer globally. Majid Al Futtaim owns the Carrefour franchise for MENA and CIS, as well as Central Asia, South Africa and Russia.

The objective: to build a highly-engaging interface for Carrefour’s online brand that would be attractive to premium consumers and encourage them to shop online;

The challenge: to redefine the online shopping experience for customers that are not used to make their everyday purchases online.

The purpose was to attract new clients to Carrefour’s website and, as a result, they needed a highly-engaging interface that would also be user-friendly and provide top quality experience for the customers.

A STRATEGIC APPROACH TO
ACHIEVE A CHALLENGING GOAL

We needed to find out what users wanted from an online interface of a hypermarket, what would address their potential objections and how the client envisioned success for this project. To answer these questions, we firstly focused on research and analysis. We studied their materials, conducted our study, had multiple brainstorming sessions and kept a constant line of communication with their project management, marketing and business development teams.

After we had all the facts, we started working on the creative approach and used the insights to create and implement designs that would maintain Carrefour’s brand consistency while attracting users to the platform. We make it our duty to keep in touch with the client at all times and provide updates on the project to ensure that we meet the expectations. Last, but not least, we did constant quality checks and treated each phase of the project as a goal in itself.

A SOPHISTICATED
USER-ORIENTED INTERFACE

Our approach helped us achieve something that seems almost impossible at first sight: a platform that is both sophisticated and user-friendly. The designs are simple, yet powerful, the online platform is extremely complex, but its interface is amazingly simple for users and, moreover, we managed to implement a feedback system that exponentially grew Carrefour’s consumer database. Users even had the options to register for alerts on certain products if Carrefour was out of stock at some point.

Our client benefited from fantastic online engagement across the CGG region; the sales went up, and more and more people chose this comfortable, safe and friendly method of buying online. Carrefour was very satisfied with our work and we still maintain that fruitful business relation that translates into great projects and ideas.